{"id":252,"date":"2026-10-28T05:09:50","date_gmt":"2026-10-28T05:09:50","guid":{"rendered":"https:\/\/mediagraphixpr.in\/blog\/?p=252"},"modified":"2026-10-28T05:09:50","modified_gmt":"2026-10-28T05:09:50","slug":"crisis-communication-plan-first-24-hours","status":"publish","type":"post","link":"https:\/\/mediagraphixpr.in\/blog\/crisis-communication-plan-first-24-hours\/","title":{"rendered":"Crisis Communication Plan: What to Do in the First 24 Hours"},"content":{"rendered":"<p>At 11:48 on a Friday night, a screenshot of an angry customer complaint lands in a WhatsApp group nobody at your company belongs to. By the time someone on your team sees it, the story already has a version, and it isn&#8217;t yours. The first twenty-four hours decide whether that version sticks. A crisis communication plan exists to close that gap, and MediagraphixPR has spent twenty-five years helping brands act fast, speak plainly, and protect trust when it matters most.<\/p>\n<p>A crisis communication plan is a written playbook that says who speaks, what gets said, and in what order when something damaging happens. That could be a data breach, a product failure, an accident, a leadership scandal, a regulatory action, or a viral complaint that won&#8217;t go away. A good plan names the crisis team, the spokesperson, the approval path, and the first statement. It also lists who must hear the news first: employees, affected customers, regulators, the media, and investors. This guide covers what counts as a real crisis, what to prepare before anything goes wrong, a clear hour-by-hour response for the first day, what to say and what to avoid, the local realities that change the playbook in India, and what to do once the first day is over.<\/p>\n<div style=\"background: #526ab2; color: #ffffff; padding: 20px 24px; border-radius: 6px; margin: 24px 0;\"><strong>Quick Answer:<\/strong> A crisis communication plan sets out who speaks, what gets said, and in what order when a damaging event hits. In the first 24 hours, confirm the facts, activate your crisis team, issue a short holding statement within hours, tell employees and affected customers before the media, correct misinformation quickly, and keep updating on a fixed schedule. Speed matters, but accuracy and honesty matter more.<\/div>\n<h2>What Counts as a Brand Reputation Crisis (and What Doesn&#8217;t)<\/h2>\n<p>Not every bad review is an emergency, and treating every complaint like one wears your team out. A true brand reputation crisis is an event that could change whether customers, employees, regulators, or investors trust you. A few examples come up again and again:<\/p>\n<ul>\n<li>A data breach or security lapse exposing customer information.<\/li>\n<li>A product safety problem that could put users at risk.<\/li>\n<li>Misconduct from an executive, or a serious allegation against someone senior.<\/li>\n<li>A workplace accident or something serious happening to staff.<\/li>\n<li>A regulatory action or a legal notice that becomes public.<\/li>\n<li>A viral complaint or false rumor that spreads faster than your reply.<\/li>\n<\/ul>\n<p>Here&#8217;s a simple test. Ask whether the issue could change how people decide to deal with you. If the answer is yes, treat it as a crisis. If it&#8217;s a single unhappy customer with a fixable problem, handle it through normal support, and save the crisis playbook for the real thing.<\/p>\n<h2>Crisis Communication Plan: What to Prepare Before Anything Goes Wrong<\/h2>\n<p>The first hours of a crisis are the worst time to invent a process. Prepare these items in advance, and keep them somewhere the whole team can reach, even if the office network is down.<\/p>\n<ul>\n<li>A named crisis team, with mobile numbers, covering leadership, communications, legal, operations, and HR.<\/li>\n<li>One lead spokesperson and a backup, both trained to face tough questions.<\/li>\n<li>A fast approval path. Decide who signs off on statements, and make sure they can do it within thirty minutes.<\/li>\n<li>Holding statement templates for the most likely scenarios, ready to edit.<\/li>\n<li>A stakeholder list, with contact details for employees, key customers, regulators, partners, and journalists.<\/li>\n<li>Control of your channels. Know who can post on every official account, and who holds the passwords.<\/li>\n<li>A monitoring setup that alerts you to mentions, complaints, and trending posts.<\/li>\n<li>A question bank, listing the hardest questions a reporter might ask, with honest, approved answers.<\/li>\n<li>Legal and compliance contacts who can be reached at any hour.<\/li>\n<\/ul>\n<p>Even a one-page version of this beats starting from nothing.<\/p>\n<h2>Who Needs to Hear What, and in What Order<\/h2>\n<p>People should never learn about your crisis from the news if you could have told them first. This table gives a sensible order for the first day. Adjust it for your situation.<\/p>\n<table style=\"width: 100%; border-collapse: collapse; margin: 20px 0;\" border=\"1\" cellspacing=\"0\" cellpadding=\"10\">\n<thead style=\"background: #e9ecef;\">\n<tr>\n<th style=\"padding: 10px; text-align: left;\">Who<\/th>\n<th style=\"padding: 10px; text-align: left;\">What They Need<\/th>\n<th style=\"padding: 10px; text-align: left;\">Best Channel<\/th>\n<th style=\"padding: 10px; text-align: left;\">Timing<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td style=\"padding: 10px;\">Employees<\/td>\n<td style=\"padding: 10px;\">A clear, honest summary and what to say if asked<\/td>\n<td style=\"padding: 10px;\">Internal email or message<\/td>\n<td style=\"padding: 10px;\">Early, before it spreads publicly<\/td>\n<\/tr>\n<tr>\n<td style=\"padding: 10px;\">Affected customers<\/td>\n<td style=\"padding: 10px;\">What happened, how it affects them, and what to do now<\/td>\n<td style=\"padding: 10px;\">Direct email, SMS, or call<\/td>\n<td style=\"padding: 10px;\">As soon as facts are confirmed<\/td>\n<\/tr>\n<tr>\n<td style=\"padding: 10px;\">Regulators, if relevant<\/td>\n<td style=\"padding: 10px;\">A formal notice, where required<\/td>\n<td style=\"padding: 10px;\">Official channels<\/td>\n<td style=\"padding: 10px;\">As required, with legal guidance<\/td>\n<\/tr>\n<tr>\n<td style=\"padding: 10px;\">Media<\/td>\n<td style=\"padding: 10px;\">A holding statement, then facts and a spokesperson<\/td>\n<td style=\"padding: 10px;\">Statement and direct contact<\/td>\n<td style=\"padding: 10px;\">Within the first few hours<\/td>\n<\/tr>\n<tr>\n<td style=\"padding: 10px;\">Investors and board<\/td>\n<td style=\"padding: 10px;\">A concise briefing and a plan<\/td>\n<td style=\"padding: 10px;\">Direct call or email<\/td>\n<td style=\"padding: 10px;\">Early, before they read about it<\/td>\n<\/tr>\n<tr>\n<td style=\"padding: 10px;\">Partners and vendors<\/td>\n<td style=\"padding: 10px;\">What it means for them<\/td>\n<td style=\"padding: 10px;\">Direct message<\/td>\n<td style=\"padding: 10px;\">After the above groups<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h2>The First 24 Hours, Step by Step<\/h2>\n<p>Use this as your crisis communication plan checklist for the first 24 hours. Follow it from top to bottom.<\/p>\n<div style=\"background: #f4f6f8; padding: 20px 24px; margin: 20px 0; border-left: 4px solid #526ab2;\">\n<p><strong>Step 1 (Hour 0 to 1): Get the facts straight.<\/strong> (What happened, who is affected, and what is known versus assumed.)<br \/>\n\u2193<br \/>\n<strong>Step 2 (Hour 1 to 2): Pull the crisis team together.<\/strong> (Hand out roles, and pause anything already scheduled to post.)<br \/>\n\u2193<br \/>\n<strong>Step 3 (Hours 2 to 4): Put out a brief holding statement.<\/strong> (Acknowledge what&#8217;s happened, say you&#8217;re looking into it, and give time for the next update.)<br \/>\n\u2193<br \/>\n<strong>Step 4 (Hours 4 to 6): Reach employees, affected customers, and regulators first.<\/strong> (Direct and honest, before the wider media.)<br \/>\n\u2193<br \/>\n<strong>Step 5 (Hours 6 to 12): Prepare the spokesperson and answer the media.<\/strong> (Use the question bank, and correct misinformation.)<br \/>\n\u2193<br \/>\n<strong>Step 6 (Hours 12 to 24): Update on schedule.<\/strong> (Share new facts, even if the update is small.)<br \/>\n\u2193<br \/>\n<strong>Step 7 (Hour 24): Take stock and set the next check-in.<\/strong> (Figure out what&#8217;s still unclear and assign someone to chase it down.)<\/p>\n<\/div>\n<h2>Hour by Hour: What to Do and Why<\/h2>\n<h3>The First Hour: Confirm Before You Speak<\/h3>\n<ul>\n<li>Gather facts from the people closest to the issue. Don&#8217;t rely on screenshots or secondhand reports.<\/li>\n<li>Separate what you know from what you assume. Say only the first group in public.<\/li>\n<li>Call the crisis team together. A short call beats a long email chain.<\/li>\n<\/ul>\n<h3>Hours Two to Six: Say Something, Plainly<\/h3>\n<p>Silence leaves a gap, and rumors fill it. A short holding statement buys time without guessing. Here&#8217;s a simple example with placeholders.<\/p>\n<div style=\"background: #f4f6f8; padding: 16px 20px; margin: 16px 0; border-left: 4px solid #526ab2;\">We&#8217;re aware of [the issue] and are looking into it. Our first priority is [affected people]. We&#8217;ll share an update by [time]. If you&#8217;re affected, please contact [official channel].<\/div>\n<ul>\n<li>Keep it short and human. Avoid legal jargon and long defensive explanations.<\/li>\n<li>Promise only what you can deliver, especially the time of the next update.<\/li>\n<li>Tell employees early, because they&#8217;ll be asked about it by friends and family.<\/li>\n<\/ul>\n<h3>Hours Six to Twelve: Stay Ahead of the Story<\/h3>\n<ul>\n<li>Brief your spokesperson with the facts, the question bank, and the limits of what can be said.<\/li>\n<li>Monitor mentions and messages, and respond to clear misinformation with a calm, factual correction.<\/li>\n<li>Keep every channel consistent. One message everywhere, from the website to the phone line.<\/li>\n<\/ul>\n<h3>Hours Twelve to Twenty-Four: Update and Reset<\/h3>\n<ul>\n<li>Share new facts on the schedule you promised. Even &#8220;no change yet&#8221; shows you&#8217;re present.<\/li>\n<li>Review what&#8217;s still unknown, and assign someone to find out.<\/li>\n<li>Rest the team. Tired people make mistakes, so rotate shifts if the crisis continues.<\/li>\n<\/ul>\n<h2>Crisis PR: What to Say, and What to Avoid<\/h2>\n<p>Good crisis PR has nothing to do with spin. It comes down to staying honest, useful, and consistent while people around you are anxious.<\/p>\n<p><strong>What to say:<\/strong><\/p>\n<ul>\n<li>What happened, based on confirmed facts only.<\/li>\n<li>What you&#8217;re doing about it right now.<\/li>\n<li>What affected people should do next.<\/li>\n<li>When you&#8217;ll share the next update.<\/li>\n<li>An apology, if you&#8217;re at fault, without conditions or excuses.<\/li>\n<\/ul>\n<p><strong>What to avoid:<\/strong><\/p>\n<ul>\n<li>Guessing at causes or numbers before you&#8217;ve confirmed them.<\/li>\n<li>Pointing fingers at customers, employees, or the media.<\/li>\n<li>Hiding behind legal language that reads as avoidance.<\/li>\n<li>Denying something you haven&#8217;t verified.<\/li>\n<li>Deleting posts without explanation, or arguing with critics in public.<\/li>\n<\/ul>\n<h2>Different Crises Need Different First Moves<\/h2>\n<p>The core steps of a crisis communication plan stay the same, but the first move changes with the situation. This table shows how.<\/p>\n<table style=\"width: 100%; border-collapse: collapse; margin: 20px 0;\" border=\"1\" cellspacing=\"0\" cellpadding=\"10\">\n<thead style=\"background: #e9ecef;\">\n<tr>\n<th style=\"padding: 10px; text-align: left;\">Type of Crisis<\/th>\n<th style=\"padding: 10px; text-align: left;\">First Move<\/th>\n<th style=\"padding: 10px; text-align: left;\">Who Should Lead<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td style=\"padding: 10px;\">Data breach<\/td>\n<td style=\"padding: 10px;\">Contain the issue, then notify affected people clearly<\/td>\n<td style=\"padding: 10px;\">Technology and legal, with communications<\/td>\n<\/tr>\n<tr>\n<td style=\"padding: 10px;\">Product safety issue<\/td>\n<td style=\"padding: 10px;\">Warn users and stop distribution if needed<\/td>\n<td style=\"padding: 10px;\">Operations and leadership<\/td>\n<\/tr>\n<tr>\n<td style=\"padding: 10px;\">Viral complaint or rumor<\/td>\n<td style=\"padding: 10px;\">Verify the facts, then respond with a short, factual reply<\/td>\n<td style=\"padding: 10px;\">Communications and customer support<\/td>\n<\/tr>\n<tr>\n<td style=\"padding: 10px;\">Executive misconduct<\/td>\n<td style=\"padding: 10px;\">Take action on the facts, and communicate the decision<\/td>\n<td style=\"padding: 10px;\">Board, HR, and legal<\/td>\n<\/tr>\n<tr>\n<td style=\"padding: 10px;\">Workplace accident<\/td>\n<td style=\"padding: 10px;\">Care for those affected, and inform families first<\/td>\n<td style=\"padding: 10px;\">Leadership and HR<\/td>\n<\/tr>\n<tr>\n<td style=\"padding: 10px;\">Regulatory action<\/td>\n<td style=\"padding: 10px;\">Follow the legal process, and prepare a measured statement<\/td>\n<td style=\"padding: 10px;\">Legal, compliance, and communications<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h2>PR Crisis Management India: Local Realities That Change the Playbook<\/h2>\n<p>Effective PR crisis management India requires a few adjustments that general guides often miss.<\/p>\n<ul>\n<li>WhatsApp spreads claims faster than newsrooms. Screenshots and forwards can carry unverified claims across a city overnight, so a short, shareable clarification helps.<\/li>\n<li>Regional-language media may break the story first. Prepare statements in the languages your customers use, and have someone who can speak to those outlets.<\/li>\n<li>Regulators may expect timely notice. Listed companies and regulated businesses can have disclosure duties, so bring legal and compliance in before you release anything.<\/li>\n<li>News moves within minutes. TV and digital desks pick up viral content quickly, so the early hours matter even more.<\/li>\n<li>Local context matters. A crisis in Mumbai, Bangalore, or the NCR may involve different journalists, authorities, and audiences, and local relationships make a real difference.<\/li>\n<\/ul>\n<p>Most teams only discover mid-crisis that nobody has the right phone numbers, no one can approve a statement quickly, and the spokesperson has never faced a hostile question. That&#8217;s the gap MediagraphixPR fills, by building the plan, rehearsing it, and standing beside leadership when it&#8217;s needed, so the first hour isn&#8217;t also the first time anyone has tried.<\/p>\n<h2>Mistakes That Make a Crisis Worse<\/h2>\n<ul>\n<li>Going silent. Saying nothing for a day tells people you either don&#8217;t know or don&#8217;t care.<\/li>\n<li>Speculating. A wrong guess becomes a second crisis once the facts emerge.<\/li>\n<li>Sending mixed messages. If the website, the spokesperson, and the support team say different things, nobody trusts any of them.<\/li>\n<li>Using an unprepared spokesperson. One defensive answer can become the headline.<\/li>\n<li>Forgetting employees. Staff who learn the news from social media feel betrayed, and may speak publicly.<\/li>\n<li>Keeping scheduled content running. A cheerful promotional post in the middle of a crisis looks tone-deaf.<\/li>\n<li>Declaring victory too early. Stopping updates before people feel informed invites a second wave of criticism.<\/li>\n<\/ul>\n<h2>After the First Day: From Response to Recovery<\/h2>\n<p>The first 24 hours stop the damage. What follows rebuilds trust.<\/p>\n<div style=\"background: #f4f6f8; padding: 20px 24px; margin: 20px 0; border-left: 4px solid #526ab2;\">\n<p><strong>Step 1: Keep updating on a regular schedule.<\/strong> (Fewer updates over time, but never silence.)<br \/>\n\u2193<br \/>\n<strong>Step 2: Fix the root cause, and show it.<\/strong> (Explain what changed, in plain language.)<br \/>\n\u2193<br \/>\n<strong>Step 3: Check back in with the people affected.<\/strong> (A personal message lands better than a public one ever could.)<br \/>\n\u2193<br \/>\n<strong>Step 4: Review what worked and what didn&#8217;t.<\/strong> (Hold a calm debrief within a week.)<br \/>\n\u2193<br \/>\n<strong>Step 5: Update the plan.<\/strong> (Fill every gap the crisis exposed.)<br \/>\n\u2193<br \/>\n<strong>Step 6: Rehearse again.<\/strong> (A plan that isn&#8217;t practiced won&#8217;t hold up.)<\/p>\n<\/div>\n<h2>How MediagraphixPR Builds and Runs Crisis Plans<\/h2>\n<p>This is the discipline MediagraphixPR has built over twenty-five years, because a crisis communication plan is only as good as the people who&#8217;ve practiced using it. We start by identifying the risks specific to your business, then build the team, the statements, and the media relationships before they&#8217;re needed.<\/p>\n<p>Our media relations work means journalists already know who we are when we call, and our media training prepares spokespeople to stay calm and clear under pressure. Our strategy and consulting service builds the plan itself, while <a href=\"https:\/\/mediagraphixpr.in\/services\/thought-leadership.php\">thought leadership<\/a> helps rebuild credibility once the immediate danger has passed. Sector teams for <a href=\"https:\/\/mediagraphixpr.in\/industry-expertise\/fintech-pr.php\">fintech PR<\/a>, <a href=\"https:\/\/mediagraphixpr.in\/industry-expertise\/healthcare-pr.php\">healthcare PR<\/a>, and manufacturing PR know what regulators and reporters in each field expect.<\/p>\n<p>As an established <a href=\"https:\/\/mediagraphixpr.in\/\">PR agency in Delhi<\/a>, we also support clients in Mumbai, Gurgaon, and Noida, where local relationships can decide how quickly a story gets corrected.<\/p>\n<p>If you don&#8217;t have a written plan yet, the best time to start is before you need one, and a first draft can be ready in days, not months.<\/p>\n<h2>FAQs<\/h2>\n<h3>1. When should the CEO speak publicly?<\/h3>\n<p>When the crisis affects the whole company or serious harm has occurred, people expect to hear from the top. Let a prepared spokesperson handle early updates and routine questions, and have the CEO step forward for the key message, the apology, or the commitment to act. A CEO who is unprepared can do more harm than silence.<\/p>\n<h3>2. Should we apologize if we aren&#8217;t sure we&#8217;re at fault?<\/h3>\n<p>You&#8217;re allowed to express concern and take responsibility for the people affected without admitting fault outright before the facts are settled. Say you&#8217;re sorry for the impact it&#8217;s had and that you&#8217;re looking into what happened. Once the facts actually confirm you&#8217;re responsible, apologize fully, with no conditions attached.<\/p>\n<h3>3. How much does professional crisis support cost?<\/h3>\n<p>It varies widely with the scope, how long the crisis lasts, and whether you retain support in advance or hire it mid-crisis. Preparing beforehand is usually less expensive and more effective. Ask what&#8217;s included, how quickly the team can respond, and who actually works on your account.<\/p>\n<h3>4. Can we have negative articles or posts removed?<\/h3>\n<p>Usually not, unless they&#8217;re factually wrong, defamatory, or break a platform&#8217;s rules. You can ask for corrections of clear errors, and report content that violates policies. In most cases, the better route is to publish accurate information, resolve the issue, and let newer, fairer coverage follow.<\/p>\n<h3>5. What if the crisis happens on a weekend or holiday?<\/h3>\n<p>The same steps apply, but your contact list matters even more. Make sure the crisis team has personal numbers and knows who&#8217;s on call. Decide in advance who can approve statements outside office hours, since delay is more costly on days when everyone is offline.<\/p>\n<h3>6. How often should we review or test the plan?<\/h3>\n<p>At least once a year, and after any major change such as new leadership, a new product, or a new regulation. Run a short practice drill with a realistic scenario, and update contact details every time someone joins or leaves the crisis team.<\/p>\n<h2>The Calm You Show on Day One Is Built Long Before It<\/h2>\n<p>Companies that handle a crisis well rarely improvise. They already know who speaks, what&#8217;s true, and who needs to hear it first. A solid crisis communication plan turns the worst day into a managed one, and often protects far more trust than any single statement can.<\/p>\n<p>MediagraphixPR has spent twenty-five years helping brands prepare for exactly this, before a screenshot, a headline, or a regulator&#8217;s letter forces the conversation. To talk through how we&#8217;d build a plan for your business, visit <a href=\"https:\/\/mediagraphixpr.in\/\">mediagraphixpr.in<\/a>, write to <a href=\"mailto:business@mediagraphixpr.in\">business@mediagraphixpr.in<\/a>, or call <a href=\"tel:+919999148748\">+91 99991 48748<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>At 11:48 on a Friday night, a screenshot of an angry customer complaint lands in a WhatsApp group nobody at [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":253,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[1],"tags":[49],"class_list":["post-252","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","tag-crisis-communication-plan"],"_links":{"self":[{"href":"https:\/\/mediagraphixpr.in\/blog\/wp-json\/wp\/v2\/posts\/252","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediagraphixpr.in\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediagraphixpr.in\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediagraphixpr.in\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediagraphixpr.in\/blog\/wp-json\/wp\/v2\/comments?post=252"}],"version-history":[{"count":1,"href":"https:\/\/mediagraphixpr.in\/blog\/wp-json\/wp\/v2\/posts\/252\/revisions"}],"predecessor-version":[{"id":254,"href":"https:\/\/mediagraphixpr.in\/blog\/wp-json\/wp\/v2\/posts\/252\/revisions\/254"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediagraphixpr.in\/blog\/wp-json\/wp\/v2\/media\/253"}],"wp:attachment":[{"href":"https:\/\/mediagraphixpr.in\/blog\/wp-json\/wp\/v2\/media?parent=252"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediagraphixpr.in\/blog\/wp-json\/wp\/v2\/categories?post=252"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediagraphixpr.in\/blog\/wp-json\/wp\/v2\/tags?post=252"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}