{"id":255,"date":"2026-10-31T10:11:44","date_gmt":"2026-10-31T10:11:44","guid":{"rendered":"https:\/\/mediagraphixpr.in\/blog\/?p=255"},"modified":"2026-10-28T05:15:59","modified_gmt":"2026-10-28T05:15:59","slug":"ipo-communication-strategy","status":"publish","type":"post","link":"https:\/\/mediagraphixpr.in\/blog\/ipo-communication-strategy\/","title":{"rendered":"IPO Communication Strategy: What to Say Before, During and After Listing"},"content":{"rendered":"<p>The bell on listing day rings for less than a minute. The communication that earns the trust behind it takes closer to a year. An IPO communication strategy decides what investors, employees, customers, and journalists hear before the offer, during it, and after the shares start trading, and MediagraphixPR has spent twenty-five years helping companies tell that story clearly and carefully.<\/p>\n<p>An IPO communication strategy is a plan for how a company talks to its audiences through three phases: the build-up before filing, the tightly controlled offer period, and the long stretch of disclosure and investor relations after listing. Each phase has different rules. Before filing, you can build credibility openly. During the offer, almost everything you say must match the offer documents and pass through your lawyers and merchant bankers. After listing, you&#8217;re expected to communicate regularly, evenly, and honestly. The guiding principle in all three phases is simple: say less, stay consistent, and be able to prove everything. This guide covers each phase, who approves what, how Indian media and investors shape the process, what to say at each stage, the mistakes that cause trouble, and when outside support helps. It explains communication practice, not legal advice, and your lawyers and merchant bankers always set the final limits.<\/p>\n<div style=\"background: #526ab2; color: #ffffff; padding: 20px 24px; border-radius: 6px; margin: 24px 0;\"><strong>Quick Answer:<\/strong> An IPO communication strategy plans what a company says to investors, employees, customers, and the media before, during, and after listing. Before the IPO, the job is to earn credibility, with steady, factual coverage and leaders who are visible in the right places. During the offer period, communicate only within the limits set by your lawyers and merchant bankers, and keep every statement consistent with the offer documents. After listing, move to regular, transparent disclosure and investor relations. The rule that holds throughout is to say less, stay consistent, and be able to prove everything.<\/div>\n<h2>Pre-IPO Media Strategy: Building Credibility Before You File<\/h2>\n<p>A good pre-IPO media strategy starts well before any filing, because investors and journalists form their view of a company long before they read its prospectus. This is the stage where you have the most freedom, so use it to build a record that holds up under scrutiny. Focus on these areas.<\/p>\n<ul>\n<li>Tell the business story, not the valuation story. Explain what the company does, who it serves, and why it&#8217;s built to last, and stay away from price talk.<\/li>\n<li>Put leadership in front of the right audiences. Thoughtful commentary on your industry builds recognition for the CEO and CFO without saying anything about the offer.<\/li>\n<li>Earn independent coverage. Features and analysis from credible business media carry more weight than anything the company publishes itself.<\/li>\n<li>Show governance. Reporters and investors check the board, the auditors, and the track record, so make that story easy to find and easy to verify.<\/li>\n<li>Clean up the public record. Look for old claims, inconsistent numbers, or outdated information, and fix them before they get read as red flags.<\/li>\n<li>Prepare for scrutiny. Rehearse the hard questions about margins, competition, and governance well before anyone asks them on the record.<\/li>\n<\/ul>\n<p>Hype is the biggest risk at this stage. Bold claims made in the pre-IPO years have a habit of being quoted back at exactly the wrong moment.<\/p>\n<h2>Three Phases, Three Different Rules of Communication<\/h2>\n<p>Each phase has its own goal and its own limits. This table gives a general picture, though your advisers will set the exact boundaries for your company.<\/p>\n<table style=\"width: 100%; border-collapse: collapse; margin: 20px 0;\" border=\"1\" cellspacing=\"0\" cellpadding=\"10\">\n<thead style=\"background: #e9ecef;\">\n<tr>\n<th style=\"padding: 10px; text-align: left;\">Phase<\/th>\n<th style=\"padding: 10px; text-align: left;\">Main Goal<\/th>\n<th style=\"padding: 10px; text-align: left;\">What You Can Usually Do<\/th>\n<th style=\"padding: 10px; text-align: left;\">What to Be Careful About<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td style=\"padding: 10px;\">Before filing<\/td>\n<td style=\"padding: 10px;\">Build credibility and recognition<\/td>\n<td style=\"padding: 10px;\">Share industry views, earn coverage, raise leadership visibility<\/td>\n<td style=\"padding: 10px;\">Hype, valuation talk, and promises you can&#8217;t back up<\/td>\n<\/tr>\n<tr>\n<td style=\"padding: 10px;\">Offer period<\/td>\n<td style=\"padding: 10px;\">Stay consistent and compliant<\/td>\n<td style=\"padding: 10px;\">Continue normal business communication and use approved statements<\/td>\n<td style=\"padding: 10px;\">Any new claim, projection, or comment on the offer outside official documents<\/td>\n<\/tr>\n<tr>\n<td style=\"padding: 10px;\">After listing<\/td>\n<td style=\"padding: 10px;\">Maintain trust and transparency<\/td>\n<td style=\"padding: 10px;\">Share results and updates on a regular schedule<\/td>\n<td style=\"padding: 10px;\">Selective disclosure and unprepared comments on share price<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h2>Quiet Period Communication: What Changes Once You File<\/h2>\n<p>Quiet period communication is where most companies feel the sharpest change. Once the offer process begins, publicity is restricted, and anything you say has to be consistent with the offer documents. The specific limits come from regulations and your advisers, so treat the points below as a general guide and confirm everything with them.<\/p>\n<ul>\n<li>Keep to normal business communication. Routine updates about your business can usually continue, but nothing should read as promoting the offer.<\/li>\n<li>Make nothing new. Don&#8217;t add financial claims, projections, or valuation comments that aren&#8217;t in the offer documents.<\/li>\n<li>Route every media query through one person. That person checks facts against the documents and gets legal review before anything goes out.<\/li>\n<li>Brief employees. Staff comments on social media and in group chats can cause problems, so explain what not to share.<\/li>\n<li>Avoid selective interviews. Giving one outlet an insight another doesn&#8217;t get can raise serious concerns.<\/li>\n<li>Keep a record. Log every query and every reply, so you can show later exactly what was said.<\/li>\n<\/ul>\n<h2>The IPO Communication Timeline<\/h2>\n<p>Use this as your working sequence. Follow it from top to bottom, one step at a time.<\/p>\n<div style=\"background: #f4f6f8; padding: 20px 24px; margin: 20px 0; border-left: 4px solid #526ab2;\">\n<p><strong>Step 1 (12 to 24 months before): Build credibility.<\/strong> (Industry commentary, independent coverage, and a clean public record.)<br \/>\n\u2193<br \/>\n<strong>Step 2 (6 to 12 months before): Align the story.<\/strong> (Finance, legal, and communications sit down and agree on the facts.)<br \/>\n\u2193<br \/>\n<strong>Step 3 (Before filing): Fix the quiet period rules.<\/strong> (Decide who approves, who speaks, and where a doubtful query goes.)<br \/>\n\u2193<br \/>\n<strong>Step 4 (Offer period): Work within the limits.<\/strong> (Stick to cleared statements, and for everything else, point people to the official documents.)<br \/>\n\u2193<br \/>\n<strong>Step 5 (Listing day): Prepare the day and get it cleared early.<\/strong> (Cleared statements, photos lined up beforehand, and leaders who&#8217;ve practised what they&#8217;ll say.)<br \/>\n\u2193<br \/>\n<strong>Step 6 (After listing): Shift to regular disclosure.<\/strong> (Results, updates, and investor communication, on a schedule people can rely on.)<br \/>\n\u2193<br \/>\n<strong>Step 7 (Ongoing): Keep the same standard.<\/strong> (Consistency is what builds long-term trust.)<\/p>\n<\/div>\n<h2>IPO Communication Strategy: Who Says What, and Who Approves It<\/h2>\n<p>A strong IPO communication strategy depends as much on structure as on messaging. Everyone should know who speaks, who approves, and who stays quiet.<\/p>\n<ul>\n<li>Leadership as spokespeople. The CEO and CFO usually carry the main messages, and both need serious preparation.<\/li>\n<li>A single communications lead. One person coordinates every statement, query, and event, so nothing slips through.<\/li>\n<li>Merchant bankers and lawyers as approvers. Anything that touches the offer goes through them, and their sign-off is not something you can skip.<\/li>\n<li>The PR team as drafter and coordinator. This team writes the statements, briefs the spokespeople, and looks after media relationships, always inside the limits the advisers have set.<\/li>\n<li>The board as overseer. Directors should understand the communication plan and the approval chain.<\/li>\n<li>A shared question bank. Keep one approved set of answers to likely questions, so everyone says the same thing.<\/li>\n<\/ul>\n<h2>IPO PR India: Local Realities Worth Knowing<\/h2>\n<p>IPO PR India has a few features that general guides rarely cover.<\/p>\n<ul>\n<li>Business media covers IPOs closely. Business dailies, TV channels, and digital outlets scrutinize offer documents in detail, so expect questions on every number.<\/li>\n<li>Retail interest is high. A lot of individual investors follow IPOs closely, so a rumor or a forwarded message can travel fast.<\/li>\n<li>Unofficial market chatter appears early. Talk about expected pricing or demand often circulates before official information. Don&#8217;t comment on it, and don&#8217;t try to steer it.<\/li>\n<li>Regional-language outlets matter. Investors in smaller cities often read vernacular business media, so keep translated, approved statements ready.<\/li>\n<li>Exchanges and regulators set the rhythm. Filing, listing, and disclosure follow set processes, and your advisers will guide the timing.<\/li>\n<\/ul>\n<h2>Messages by Audience<\/h2>\n<p>Different audiences care about different things. This table shows what to emphasize with each one.<\/p>\n<table style=\"width: 100%; border-collapse: collapse; margin: 20px 0;\" border=\"1\" cellspacing=\"0\" cellpadding=\"10\">\n<thead style=\"background: #e9ecef;\">\n<tr>\n<th style=\"padding: 10px; text-align: left;\">Audience<\/th>\n<th style=\"padding: 10px; text-align: left;\">What They Care About<\/th>\n<th style=\"padding: 10px; text-align: left;\">Message Focus<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td style=\"padding: 10px;\">Institutional investors<\/td>\n<td style=\"padding: 10px;\">Business model, governance, and long-term growth<\/td>\n<td style=\"padding: 10px;\">Facts, track record, and a clear strategy<\/td>\n<\/tr>\n<tr>\n<td style=\"padding: 10px;\">Retail investors<\/td>\n<td style=\"padding: 10px;\">Whether the company is understandable and trustworthy<\/td>\n<td style=\"padding: 10px;\">Plain language and consistent information<\/td>\n<\/tr>\n<tr>\n<td style=\"padding: 10px;\">Employees<\/td>\n<td style=\"padding: 10px;\">Job security, and what the IPO means for them<\/td>\n<td style=\"padding: 10px;\">Honest updates and clear dos and don&#8217;ts<\/td>\n<\/tr>\n<tr>\n<td style=\"padding: 10px;\">Customers<\/td>\n<td style=\"padding: 10px;\">Whether service and quality will continue<\/td>\n<td style=\"padding: 10px;\">Reassurance that nothing changes for them<\/td>\n<\/tr>\n<tr>\n<td style=\"padding: 10px;\">Journalists<\/td>\n<td style=\"padding: 10px;\">Accuracy, context, and access to credible sources<\/td>\n<td style=\"padding: 10px;\">Consistent facts and prepared spokespeople<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h2>What to Say Before, During and After Listing<\/h2>\n<h3>Before the Offer: Say What&#8217;s True and Provable<\/h3>\n<ul>\n<li>Explain the business in plain language, with real customers and real results.<\/li>\n<li>Share informed views on your industry, rather than on your own valuation.<\/li>\n<li>Show how the company is run, including its board and its governance.<\/li>\n<li>Avoid any forecast or claim you couldn&#8217;t defend line by line.<\/li>\n<\/ul>\n<h3>During the Offer: Say Only What&#8217;s Cleared<\/h3>\n<ul>\n<li>Repeat the facts that appear in the offer documents, in the same words.<\/li>\n<li>Use the approved question bank for every query.<\/li>\n<li>Send questions about the offer back to the official documents and announcements.<\/li>\n<li>Don&#8217;t speculate on demand, pricing, or how the shares might perform.<\/li>\n<\/ul>\n<h3>After Listing: Say It Regularly, and Say It Straight<\/h3>\n<ul>\n<li>Share results and updates on a predictable schedule.<\/li>\n<li>Explain misses honestly, with context, rather than hoping nobody notices.<\/li>\n<li>Give every investor and analyst the same information at the same time.<\/li>\n<li>Avoid commenting on daily share price moves, since reacting to them rarely helps.<\/li>\n<\/ul>\n<h2>Handling a Media Query During the Offer Period<\/h2>\n<p>Reporters will call during the offer period, and how you handle each call matters. Use the same sequence every time.<\/p>\n<div style=\"background: #f4f6f8; padding: 20px 24px; margin: 20px 0; border-left: 4px solid #526ab2;\">\n<p><strong>Step 1: Log the query.<\/strong> (Who asked, from which outlet, and about what.)<br \/>\n\u2193<br \/>\n<strong>Step 2: Check the topic against the offer documents.<\/strong> (If it isn&#8217;t covered there, don&#8217;t answer it.)<br \/>\n\u2193<br \/>\n<strong>Step 3: Write the reply from approved facts alone.<\/strong> (Nothing new, and no projections.)<br \/>\n\u2193<br \/>\n<strong>Step 4: Pass it on for review.<\/strong> (Legal and the merchant banker approve it.)<br \/>\n\u2193<br \/>\n<strong>Step 5: Reply through the designated spokesperson.<\/strong> (One voice, every time.)<br \/>\n\u2193<br \/>\n<strong>Step 6: Record exactly what was said.<\/strong> (Keep it for your files.)<\/p>\n<\/div>\n<h2>Mistakes That Create Trouble<\/h2>\n<ul>\n<li>Talking about valuation. It&#8217;s the fastest way to attract problems, and it adds nothing to credibility.<\/li>\n<li>Making bold claims early. What you say in the pre-IPO years can be quoted back at you later.<\/li>\n<li>Giving inconsistent facts. If one interview says one number and another says a different number, reporters notice.<\/li>\n<li>Letting employees post freely. One offhand comment on social media is enough to cause a problem nobody needed.<\/li>\n<li>Going quiet after listing. Investors expect to hear from you regularly, and silence makes them suspicious.<\/li>\n<li>Sending an unprepared spokesperson. One careless answer can undo months of careful work.<\/li>\n<li>Treating PR and legal as separate tracks. They have to work together, or messages will clash.<\/li>\n<\/ul>\n<p>Most companies realize too late that their team has never worked under these constraints before. That&#8217;s where MediagraphixPR comes in, by building the plan, preparing the spokespeople, and coordinating with legal and financial advisers so that every statement is careful, consistent, and ready before it&#8217;s needed.<\/p>\n<h2>When to Bring in IPO Communication Support<\/h2>\n<p>Some companies manage this internally, especially when they have a strong communications team. Outside support becomes useful when:<\/p>\n<ul>\n<li>You&#8217;re planning an IPO in the next one to two years and have no structured communication plan.<\/li>\n<li>Your leadership has limited experience facing financial media.<\/li>\n<li>The company has little independent coverage, so there&#8217;s no credible public record yet.<\/li>\n<li>Your internal team has never worked within offer period restrictions.<\/li>\n<\/ul>\n<p>When you compare options, ask about their experience with regulated, high-scrutiny announcements, how they work with your lawyers and bankers, and whether senior people will be involved throughout.<\/p>\n<h2>How MediagraphixPR Supports Companies Before and After Listing<\/h2>\n<p>This is the discipline MediagraphixPR has built over twenty-five years, because an IPO communication strategy works only when communications, legal, and finance move together. We start with an honest look at your public record, then plan the build-up, the quiet period, and the first year of listed life in one connected sequence.<\/p>\n<p>Our media relations team builds the independent coverage that supports your credibility, and our media training prepares leaders for tough financial questions. Our <a href=\"https:\/\/mediagraphixpr.in\/services\/linkedin-profiling.php\">executive profiling<\/a> and <a href=\"https:\/\/mediagraphixpr.in\/services\/thought-leadership.php\">thought leadership<\/a> programs raise leadership visibility without touching the offer, while our strategy and consulting service maps the whole plan. We also work closely with <a href=\"https:\/\/mediagraphixpr.in\/services\/funding-pr.php\">funding announcement PR<\/a> clients, and our sector teams for <a href=\"https:\/\/mediagraphixpr.in\/industry-expertise\/fintech-pr.php\">fintech PR<\/a> and manufacturing PR understand the scrutiny each industry attracts.<\/p>\n<p>As an established <a href=\"https:\/\/mediagraphixpr.in\/\">PR agency in Delhi<\/a>, we also support clients in Mumbai, where much of the financial press is based, and in Gurgaon and Noida.<\/p>\n<p>If an IPO is on your roadmap, the best time to plan the communication is long before the first filing, while you still have room to build the record you&#8217;ll want people to find.<\/p>\n<h2>FAQs<\/h2>\n<h3>1. What&#8217;s the difference between IPO PR and investor relations?<\/h3>\n<p>IPO PR is about how the media, the public, and the wider market see the company, particularly around the offer. Investor relations is about talking to current and potential shareholders and analysts, and it carries on for as long as the company stays listed. The two work best when they share the same facts and the same calendar.<\/p>\n<h3>2. How much does IPO communication support cost?<\/h3>\n<p>It varies with the company&#8217;s size, the length of the engagement, and how much work is needed on the public record. Ask what the fee covers, how closely the team works with your lawyers and bankers, and who handles the account day to day. Starting early generally costs less than rushing.<\/p>\n<h3>3. What happens to the communication plan if the IPO is delayed or postponed?<\/h3>\n<p>It simply goes back to steady credibility-building, the way it ran before any filing. Keep communicating normally, avoid commenting on the reasons beyond what&#8217;s officially disclosed, and keep your spokespeople ready. The relationships and the public record you&#8217;ve built stay valuable for the next attempt.<\/p>\n<h3>4. Should we tell the media about our IPO plans in advance?<\/h3>\n<p>Usually not, unless your advisers say it&#8217;s appropriate. Early talk about an IPO can raise questions and create problems around disclosure. Let the formal process set the timing, and keep early conversations focused on the business.<\/p>\n<h3>5. What should we do if there&#8217;s negative coverage or a rumor about the IPO?<\/h3>\n<p>Verify the facts before anything else, and reply only with what&#8217;s already out in public or has been cleared. Don&#8217;t argue, and don&#8217;t speculate. If a rumor is clearly false and harmful, talk to your advisers about the right way to correct it.<\/p>\n<h3>6. Do SME IPOs need this kind of planning too?<\/h3>\n<p>Yes, in a lighter form. Smaller companies still face investor and media attention, and the same rules about consistency and accuracy apply. A short, clear plan with named approvers and prepared answers protects them just as well.<\/p>\n<h2>A Listing Is Remembered for the Trust Behind It<\/h2>\n<p>Companies that handle an IPO well don&#8217;t rely on a good week of coverage. They spend months building a record that holds up, follow the rules carefully during the offer, and keep telling the truth long after the bell has rung. A thoughtful IPO communication strategy makes that discipline visible to everyone who matters.<\/p>\n<p>MediagraphixPR has spent twenty-five years helping companies communicate with care at moments when every word counts, before the first filing makes each statement carry more weight. To talk through how we&#8217;d approach your company, visit <a href=\"https:\/\/mediagraphixpr.in\/\">mediagraphixpr.in<\/a>, write to <a href=\"mailto:business@mediagraphixpr.in\">business@mediagraphixpr.in<\/a>, or call <a href=\"tel:+919999148748\">+91 99991 48748<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The bell on listing day rings for less than a minute. The communication that earns the trust behind it takes [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":256,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[1],"tags":[50],"class_list":["post-255","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","tag-ipo-communication-strategy"],"_links":{"self":[{"href":"https:\/\/mediagraphixpr.in\/blog\/wp-json\/wp\/v2\/posts\/255","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediagraphixpr.in\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediagraphixpr.in\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediagraphixpr.in\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediagraphixpr.in\/blog\/wp-json\/wp\/v2\/comments?post=255"}],"version-history":[{"count":2,"href":"https:\/\/mediagraphixpr.in\/blog\/wp-json\/wp\/v2\/posts\/255\/revisions"}],"predecessor-version":[{"id":258,"href":"https:\/\/mediagraphixpr.in\/blog\/wp-json\/wp\/v2\/posts\/255\/revisions\/258"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediagraphixpr.in\/blog\/wp-json\/wp\/v2\/media\/256"}],"wp:attachment":[{"href":"https:\/\/mediagraphixpr.in\/blog\/wp-json\/wp\/v2\/media?parent=255"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediagraphixpr.in\/blog\/wp-json\/wp\/v2\/categories?post=255"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediagraphixpr.in\/blog\/wp-json\/wp\/v2\/tags?post=255"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}