{"id":194,"date":"2026-08-10T09:15:18","date_gmt":"2026-08-10T09:15:18","guid":{"rendered":"https:\/\/mediagraphixpr.in\/case-study\/?p=194"},"modified":"2026-08-10T09:15:18","modified_gmt":"2026-08-10T09:15:18","slug":"jaypee-plus","status":"publish","type":"post","link":"https:\/\/mediagraphixpr.in\/case-study\/jaypee-plus\/","title":{"rendered":"Jaypee Plus and MediagraphixPR: From Homeware Brand to Household Name"},"content":{"rendered":"\n\n\n\n\n\n\n
Details<\/th>\nInformation<\/th>\n<\/tr>\n<\/thead>\n
Industry<\/td>\nKitchenware & Homeware<\/td>\n<\/tr>\n
Location<\/td>\nGurgaon\/Noida<\/td>\n<\/tr>\n
Team Size<\/td>\n300+<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

What MediagraphixPR Actually Did Here<\/h2>\n

Jaypee Plus already made good products. What it didn’t have was a reason for people to notice them in a market where every kitchenware brand claims the same things: durable, modern, affordable. So instead of pushing product features, we built visibility around two pillars that actually move a homeware brand: everyday relatability and earned credibility.<\/p>\n

\u25e6 Influencer marketing built for real kitchens, not staged ones.<\/strong> We identified and onboarded over 500 influencers across cooking, parenting, home decor, lifestyle, and travel, and briefed every single one to shoot content that looked like real life, not an ad.<\/p>\n

\u25e6 A mix of barter and paid partnerships, chosen for fit, not just reach.<\/strong> Some influencers came on through product exchange, others through paid deals. The decision was based on what would land best with their specific audience.<\/p>\n

\u25e6 Content that lives where people actually scroll.<\/strong> Collab reels, kitchen storage hacks, parenting content, lifestyle vlogs, home decor walkthroughs, and even comedy reels. The goal was for Jaypee Plus to show up in feeds the same way a friend’s recommendation would.<\/p>\n

\u25e6 Numbers that proved the strategy worked.<\/strong> The top-performing reel alone crossed 15 million views, with individual influencer reels averaging between 50,000 and 100,000 views.<\/p>\n

\u25e6 A media relations push that backed the influencer wave with credibility.<\/strong> While the influencer layer built familiarity, we ran a targeted PR campaign aimed at national outlets to give the brand the kind of trust that only earned media can deliver.<\/p>\n

\u25e6 Press releases timed to launches and brand milestones<\/strong>, keeping the news cycle fed every time Jaypee Plus had something worth talking about.<\/p>\n

\u25e6 Coverage secured across the outlets that actually matter for a homeware brand<\/strong>, including Hindustan Times, Times of India, Economic Times, News18, Navbharat Times, and HerZindagi, in both print and digital formats.<\/p>\n

\u25e6 Editorial listicle placements<\/strong> in product roundups, seasonal gifting guides, and kitchen and home utility features, the exact kind of content that drives both discovery and search visibility.<\/p>\n

About Jaypee Plus<\/h2>\n

Jaypee Plus<\/a> makes kitchenware and homeware for the modern Indian household, the kind of products people actually use every day rather than keep for show. The brand’s focus stays fixed on innovation, durability, and design that doesn’t have to choose between looking good and holding up. The mission is straightforward: make homes run a little smoother through products that are thoughtfully built and don’t cost a fortune.<\/p>\n

Even with a strong lineup already on shelves and in homes across the country, Jaypee Plus wanted more than product-market fit. It wanted a digital identity people could recognize, new audiences it hadn’t reached yet, and a media presence that actually reflected how far the brand had come in the kitchenware and homeware space.<\/p>\n

The Challenge: A Strong Product Line, But Limited Recall<\/h2>\n

Jaypee Plus had the products. What it didn’t have was the visibility to match. Operating in a category crowded with both legacy players and fast-moving D2C brands, the brand needed to stand out without diluting what made it trustworthy in the first place. Jaypee Plus brought MediagraphixPR<\/a> in to lead a full brand awareness push, combining influencer marketing with public relations to build trust, reach, and genuine engagement.<\/p>\n

The Results<\/h2>\n

\u25aa 500+ influencer collaborations executed<\/strong>, spanning cooking, parenting, lifestyle, home decor, and travel creators.<\/p>\n

\u25aa 15 million+ views<\/strong> on the single top-performing video alone.<\/p>\n

\u25aa 50,000 to 100,000 average views<\/strong> per influencer reel across the campaign.<\/p>\n

\u25aa 30+ major national publications and magazines<\/strong> carried the story.<\/p>\n

\u25aa Social media engagement and website traffic both climbed noticeably<\/strong> during the campaign window.<\/p>\n

\u25aa Brand trust and recall went up <\/strong>across the exact audience Jaypee Plus was trying to reach.<\/p>\n

The Verdict<\/h2>\n

Bringing influencer reach together with the weight of earned media gave Jaypee Plus something it was missing before, real recognition. This wasn’t a campaign that just generated impressions and moved on. It put the brand directly in front of the people who actually decide whether it gets bought again, young families, homemakers, and everyday consumers who wanted products they could trust without a second thought.<\/p>\n

Jaypee Plus now carries stronger brand equity than it did going in, and it’s sitting in a much better spot to keep growing inside a kitchen and home utility market that isn’t getting any less competitive.<\/p>\n

Coverage Secured, As It Ran<\/h2>\n\n\n\n\n\n\n\n\n\n\n
Publication<\/th>\nFormat<\/th>\nHeadline\/Coverage<\/th>\n<\/tr>\n<\/thead>\n
HT City<\/td>\nProduct Feature, Vibrant Copper Bottle Set<\/td>\n“What’s Hot: From Thailand Tour Packages to Travel-Friendly Copper Bottles”<\/td>\n<\/tr>\n
Economic Times<\/td>\nListicle<\/td>\n“10 Best Casseroles in India Designed to Retain Heat for Extended Period (2024) – The Economic Times”<\/td>\n<\/tr>\n
Times of India<\/td>\nListicle<\/td>\nFeatured in a curated casserole roundup<\/td>\n<\/tr>\n
Navbharat Times<\/td>\nListicle<\/td>\n“\u0920\u0902\u0921\u0947 \u092a\u0921\u093c\u0947 \u0916\u093e\u0928\u0947 \u0915\u094b \u092d\u0940 \u091d\u091f\u092a\u091f \u0917\u0930\u094d\u092e \u0915\u0930 \u0926\u0947\u0924\u0947 \u0939\u0948\u0902 \u092f\u0947 \u0907\u0932\u0947\u0915\u094d\u091f\u094d\u0930\u093f\u0915 Lunch Box, \u0905\u092e\u0947\u091c\u0928 \u0938\u0947\u0932 \u092e\u0947\u0902 \u092e\u093f\u0932 \u0930\u0939\u093e \u0939\u0948 \u0927\u093e\u0915\u0921\u093c \u0921\u093f\u0938\u094d\u0915\u093e\u0909\u0902\u091f”<\/td>\n<\/tr>\n
HerZindagi English (01\/06\/2024)<\/td>\nProduct Review, Jaypee Plus Vogue 500 3 Pc Coffee Set<\/td>\n View Product Review <\/a><\/td>\n<\/tr>\n
Times of India<\/td>\nListicle<\/td>\n“Best Casserole Sets To Preserve The Freshness Of Your Food For A Long Time”<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

You Built The Product. Let’s Build The Recognition.<\/h2>\n

\u2192 Start the Conversation\u00a0<\/a><\/p>\n

\u2192 150+ Brands, One Growth Partner<\/p>\n","protected":false},"excerpt":{"rendered":"

Details Information Industry Kitchenware & Homeware Location Gurgaon\/Noida Team Size 300+ What MediagraphixPR Actually Did Here Jaypee Plus already made […]<\/p>\n","protected":false},"author":1,"featured_media":195,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[4],"tags":[7],"class_list":["post-194","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-case-study","tag-jaypee-plus"],"_links":{"self":[{"href":"https:\/\/mediagraphixpr.in\/case-study\/wp-json\/wp\/v2\/posts\/194","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediagraphixpr.in\/case-study\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediagraphixpr.in\/case-study\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediagraphixpr.in\/case-study\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediagraphixpr.in\/case-study\/wp-json\/wp\/v2\/comments?post=194"}],"version-history":[{"count":1,"href":"https:\/\/mediagraphixpr.in\/case-study\/wp-json\/wp\/v2\/posts\/194\/revisions"}],"predecessor-version":[{"id":196,"href":"https:\/\/mediagraphixpr.in\/case-study\/wp-json\/wp\/v2\/posts\/194\/revisions\/196"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediagraphixpr.in\/case-study\/wp-json\/wp\/v2\/media\/195"}],"wp:attachment":[{"href":"https:\/\/mediagraphixpr.in\/case-study\/wp-json\/wp\/v2\/media?parent=194"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediagraphixpr.in\/case-study\/wp-json\/wp\/v2\/categories?post=194"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediagraphixpr.in\/case-study\/wp-json\/wp\/v2\/tags?post=194"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}