{"id":197,"date":"2026-08-10T10:09:45","date_gmt":"2026-08-10T10:09:45","guid":{"rendered":"https:\/\/mediagraphixpr.in\/case-study\/?p=197"},"modified":"2026-08-10T10:09:45","modified_gmt":"2026-08-10T10:09:45","slug":"hunar-ai","status":"publish","type":"post","link":"https:\/\/mediagraphixpr.in\/case-study\/hunar-ai\/","title":{"rendered":"Building Category Leadership for Hunar.ai: How MediagraphixPR Owned the Voice-First AI Hiring Narrative"},"content":{"rendered":"<table style=\"width: 100%; border-collapse: collapse; font-family: Arial, sans-serif;\">\n<thead>\n<tr style=\"background: #e9ecef;\">\n<th style=\"border: 1px solid #ddd; padding: 10px; text-align: left;\">Detail<\/th>\n<th style=\"border: 1px solid #ddd; padding: 10px; text-align: left;\">Information<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td style=\"border: 1px solid #ddd; padding: 10px;\">Industry<\/td>\n<td style=\"border: 1px solid #ddd; padding: 10px;\">AI, HR Tech<\/td>\n<\/tr>\n<tr>\n<td style=\"border: 1px solid #ddd; padding: 10px;\">Location<\/td>\n<td style=\"border: 1px solid #ddd; padding: 10px;\">Gurgaon, Bangalore<\/td>\n<\/tr>\n<tr>\n<td style=\"border: 1px solid #ddd; padding: 10px;\">Team Size<\/td>\n<td style=\"border: 1px solid #ddd; padding: 10px;\">50+<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h2>What MediagraphixPR Actually Did Here<\/h2>\n<p>HR tech doesn&#8217;t have a shortage of noise. Every platform out there claims to have solved hiring. What Hunar.ai actually built, <strong>voice-first AI <\/strong>made for India&#8217;s frontline and low-bandwidth workforce, needed to lead every conversation, not sit as a line item halfway down a pitch. So the whole visibility sprint was built around one positioning: Hunar.ai isn&#8217;t another HR tech platform, it&#8217;s the one closing the employability gap for India&#8217;s next 500 million workers.<\/p>\n<p><strong>Press Release:<\/strong> Announced Hunar.ai&#8217;s BFSI hiring report (May 2025), introducing data backed positioning inside the HR and BFSI conversation, giving journalists a reason to treat Hunar.ai as a source rather than just a subject.<\/p>\n<p><strong>Authored Articles:<\/strong> YourStory, &#8220;Building AI for Real People Means Starting With Their Language&#8221; (Published), letting the founder&#8217;s own thinking carry the story instead of routing it through a release.<\/p>\n<p><strong>RBMs with Top Media:<\/strong> sat down with Analytics India Magazine to talk through voice-first AI and what digital inclusion actually looks like in practice.<\/p>\n<ul>\n<li>Mint, focused the conversation on how voice-first AI is changing hiring on the ground.<\/li>\n<li>HT Tech, walked them through the AI tools reshaping recruitment day to day.<\/li>\n<li>YourStory: Inclusive AI for Bharat.<\/li>\n<\/ul>\n<ul>\n<li>TechCrunch: Voice, AI, and WhatsApp transforming hiring for India&#8217;s next 500 million workers.<\/li>\n<\/ul>\n<p><strong>Every pitch built around what each publication actually cares about<\/strong>, not a one-size-fits-all press kit sent to a long list. That&#8217;s what got Hunar.ai positioned as an innovator driving inclusion in India&#8217;s employment ecosystem, not just another funded startup with a product to sell.<\/p>\n<h2>Hunar.ai: What do they do?<\/h2>\n<p><a href=\"http:\/\/hunar.ai\" target=\"_blank\" rel=\"nofollow noopener\">Hunar.ai<\/a> is an AI-first hiring platform rebuilding how India&#8217;s frontline and volume workforce gets recruited. The platform runs on <strong>voice-first assessments, accent-smart AI agents, and WhatsApp integrations built to work on 2G connections<\/strong>, making recruitment genuinely accessible for the next 500 million Indian workers entering the job market. The mission sits squarely at the intersection of AI, language, and Bharat&#8217;s real hiring needs, closing employability gaps at scale instead of just digitising the same old process.<\/p>\n<h2>The Challenge: Getting Taken Seriously as a Category, Not a Product<\/h2>\n<p>Hunar.ai needed more than press coverage. It needed to be recognised as the company defining a category that didn&#8217;t fully exist yet in the public conversation.<\/p>\n<p>\u276f<strong> Establish itself as a category creator in voice-first AI hiring<\/strong>, not get lumped in as one more HR tech platform chasing the same story.<\/p>\n<p>\u276f <strong>Build early credibility among Tier-1 media<\/strong> across business, tech, and startup ecosystems, the outlets that set the tone for everyone who follows.<\/p>\n<p>\u276f<strong> Turn product-led innovation into stories about people, not features.<\/strong> WhatsApp hiring, 2G compatibility, and voice assessments are technical wins on paper. The job was making journalists see what those wins actually meant for a jobseeker with no smartphone and patchy internet.<\/p>\n<p>\u276f <strong>Build leadership visibility through authored articles and RBMs<\/strong>, so the founder&#8217;s voice, not just the product, became part of the story.<\/p>\n<h2>About Hunar.ai<\/h2>\n<p>Hunar.ai was founded to make hiring genuinely accessible to every Indian jobseeker, regardless of geography, device, or language. Its<strong> voice-first AI ecosystem<\/strong> lets employers screen, interview, and support candidates over low-bandwidth platforms like WhatsApp, without losing accuracy, fairness, or scale in the process. By combining AI innovation with a Bharat-first design philosophy, Hunar.ai is tackling employability challenges in sectors like BFSI, retail, logistics, and construction, industries that employ millions but have historically struggled with chronic hiring inefficiencies.<\/p>\n<h2>The Numbers That Matter<\/h2>\n<p><strong>\u25aa Total Audience Reach:<\/strong> 20 million+, across print, online, and social combined<\/p>\n<p><strong>\u25aa Publications Covered:<\/strong> 10+<\/p>\n<p><strong>\u25aa Top Placements:<\/strong> YourStory, Mint, TechCrunch, HT Tech, Analytics India Magazine<\/p>\n<p><strong>\u25aa Authored Coverage:<\/strong> 1 published piece, giving Hunar.ai&#8217;s founder a direct byline in YourStory<\/p>\n<p><strong>\u25aa Editorial Relationships Built:<\/strong> 6 high-value Tier-1 RBMs completed, laying the groundwork for coverage still to come<\/p>\n<h2>You Built The Product. Let&#8217;s Build The Recognition.<\/h2>\n<p>\u2192 <a href=\"https:\/\/mediagraphixpr.in\/contact-us.php\">Start the Conversation\u00a0<\/a><\/p>\n<p>\u2192 150+ Brands, One Growth Partner<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Detail Information Industry AI, HR Tech Location Gurgaon, Bangalore Team Size 50+ What MediagraphixPR Actually Did Here HR tech doesn&#8217;t [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":198,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[4],"tags":[8],"class_list":["post-197","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-case-study","tag-hunar-ai-case-study"],"_links":{"self":[{"href":"https:\/\/mediagraphixpr.in\/case-study\/wp-json\/wp\/v2\/posts\/197","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediagraphixpr.in\/case-study\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediagraphixpr.in\/case-study\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediagraphixpr.in\/case-study\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediagraphixpr.in\/case-study\/wp-json\/wp\/v2\/comments?post=197"}],"version-history":[{"count":2,"href":"https:\/\/mediagraphixpr.in\/case-study\/wp-json\/wp\/v2\/posts\/197\/revisions"}],"predecessor-version":[{"id":200,"href":"https:\/\/mediagraphixpr.in\/case-study\/wp-json\/wp\/v2\/posts\/197\/revisions\/200"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediagraphixpr.in\/case-study\/wp-json\/wp\/v2\/media\/198"}],"wp:attachment":[{"href":"https:\/\/mediagraphixpr.in\/case-study\/wp-json\/wp\/v2\/media?parent=197"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediagraphixpr.in\/case-study\/wp-json\/wp\/v2\/categories?post=197"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediagraphixpr.in\/case-study\/wp-json\/wp\/v2\/tags?post=197"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}