When someone asks ChatGPT, Gemini, or Perplexity which companies lead your sector in India, the answer it gives is only as good as the media coverage behind your brand. We help Indian companies build the earned media and editorial citation profile that shapes what AI tools say—and don't say—about them. As India's first GEO agency combining 25 years of earned media with dedicated AI visibility services, we come in already knowing which publications move the needle.
Years of PR Experience
Industry Verticals
Core PR Services
Cities of Presence
What we deliver
Every service is designed to build the editorial citation profile that AI tools treat as authoritative—not through technical workarounds, but through genuine media credibility that works for both current audiences and AI discovery systems.
We test how your brand currently appears across ChatGPT, Gemini, Perplexity, Claude, and Copilot—across brand-specific queries, sector recommendation queries, competitive comparisons, and executive expertise searches. We map the gap between your actual AI presence and where you want to be and identify the specific sources and narratives driving current AI descriptions of your company.
We develop a PR and content roadmap specifically designed to build the editorial citation signals that drive AI visibility—prioritizing the publications that AI tools weigh most heavily for your sector and the types of content (bylines, expert commentary, and data stories) that generate the strongest GEO impact. This is the core of our AI visibility work.
Bylined articles, expert commentary, and opinion pieces placed in the publications that AI tools cite most frequently in your sector. We write and place these specifically for GEO impact—choosing topics, publication targets, and content structures that maximize the likelihood of your brand being cited when AI tools answer questions about your category.
AI tools increasingly associate expertise with named individuals as much as companies. An executive who is consistently cited as a sector expert across Economic Times, Inc42, and specialist publications creates a dual GEO signal—both for the individual and for the company they represent. We build executive profiles specifically designed for AI discoverability.
AI tools learn what a company does partly from the consistency of how it's described across multiple independent sources. We audit and address narrative inconsistencies—different descriptions of your product, conflicting claims about your market position, outdated messaging in indexed sources—that fragment your AI representation and reduce citation confidence.
AI platforms update continuously. The sources they weigh, the answers they generate, and the narratives they surface about your sector shift over time. We monitor your AI visibility across platforms monthly, track changes in how your brand is represented, and adapt the communications strategy to maintain and improve your position as the landscape evolves.
Sectors we serve
The AI citation landscape looks different in every sector. The publications that carry weight for an AI fintech query are different from those for a healthcare query. We understand those differences and build GEO strategies accordingly.
The platforms we optimize for
Each AI platform uses its sources and algorithms differently. We understand how ChatGPT, Gemini, Perplexity, and others each weigh editorial signals, and we build GEO strategies that are effective across all of them, not just one.
OpenAI's platform is trained on broad internet data with strong weighting toward high-authority editorial sources. SearchGPT increasingly surfaces real-time citations from trusted publications. Our strategy prioritizes the Indian business media that ChatGPT has historically weighted most heavily.
Google's AI systems are heavily influenced by the sources Google's search algorithm already trusts, making strong editorial profiles in publications Google considers authoritative particularly important. AI Overviews now appear for millions of Indian queries, making Gemini GEO increasingly critical for brand discovery.
Perplexity is the AI tool most actively used for research and vendor discovery, and it surfaces citations more prominently than other platforms. Being cited in the sources Perplexity trusts for a particular sector query is one of the most direct paths to appearing in AI-assisted research by your target audience.
Anthropic's Claude is widely used by business professionals for research and analysis. Its training data includes substantial editorial and news content, making consistent coverage in trusted Indian business publications a meaningful GEO signal for Claude-related queries.
Built on OpenAI's technology with Bing search integration, Copilot is increasingly embedded in enterprise Microsoft tools used daily by the business professionals you most want to reach. Its reliance on Bing's index makes standard SEO and editorial citation signals particularly relevant.
New AI tools are entering the market regularly, each with its own data sources and weighting logic. Our GEO strategy is built around fundamental editorial credibility signals that translate across platforms, not optimization for any single tool's current behavior.
Our GEO process
A six-stage framework that moves from understanding your current AI presence to building the editorial citation profile that shapes it.
We query ChatGPT, Gemini, Perplexity, Claude, and Copilot across a structured set of prompts—brand queries, sector recommendation queries, competitive comparisons, and executive expertise searches—to map exactly how your brand currently appears across AI platforms. We document the specific sources and narratives driving current AI descriptions of your company.
We run the same audit for your main competitors—identifying which publications and content types are generating their AI citations, what narratives AI tools associate with them, and where the gaps are in your own citation profile. This tells us exactly which publications, topics, and content formats to prioritize for maximum GEO impact.
We build a 6 to 12 month editorial roadmap designed specifically to improve your AI citation profile, targeting the publications that carry the most weight with the AI tools relevant to your sector and planning the types of content (bylines, expert commentary, data reports, and media interviews) that generate the strongest GEO signals for your category.
We implement the strategy through our active journalist network, securing bylines in target publications, placing expert commentary in news stories, generating media interviews, and building the consistent editorial presence that drives AI citation. Every placement is tracked against both PR objectives and GEO impact indicators.
Different descriptions of your product across different sources, outdated positioning still sitting in indexed pages, claims that contradict each other—these fragment how AI tools understand your brand and knock down citation confidence. We find them and fix them.
Monthly AI visibility checks across all major platforms, tracking changes in how your brand is represented and how your sector's AI landscape is shifting. We adapt the editorial roadmap quarterly based on monitoring results, competitive changes, and new platform developments because GEO is a living program, not a one-time intervention.
What AI visibility produces
The outcomes of a well-executed AI visibility program aren't abstract. They're measurable changes in how AI tools describe your company, how often your brand is named in sector-related queries, and ultimately, how many investors, customers, and journalists find you through AI-assisted research.
The companies that invest in AI visibility now are building an asset that compounds. Every editorial citation added today is training data for the AI tools that will be making recommendations to your next customer, your next investor, and your next senior hire.
"Your website ranks on Google because other people linked to it. Your brand appears in AI answers because other people wrote about it. Earned media has always been the currency of real credibility—GEO just makes that explicit."
Why MediaGraphicsPR
We've been earning editorial citations in India's Tier-1 business media since 1999. Long before "GEO" was a term, we were building the exact signals that AI tools now use to evaluate brand authority: consistent bylines in trusted publications, expert citations in news stories, and executive profiles that make journalists call you rather than your competitors.
What's new is that we can now directly measure the impact of that editorial work on AI discoverability and build strategies that optimize for it explicitly, alongside the traditional PR outcomes we've always delivered.
Get an AI visibility audit →Our 149 journalist contacts cover the exact publications—Economic Times, Mint, Business Standard, Inc42, YourStory, and sector-specific media—that AI tools weigh most heavily when generating answers about Indian brands. We don't just know these publications; we have working relationships inside them.
A byline in Mint that builds your reputation with investors and journalists also builds your AI citation profile on ChatGPT and Perplexity. We don't treat these as separate workstreams; they're the same work producing compounded value across both traditional and AI discovery channels.
There's a lot of noise in the GEO space right now, services that promise to "optimize for AI" through technical content tweaks that have minimal actual impact. We focus on the signals that actually matter: earned editorial citations in authoritative publications. That's what drives AI answers, and it's what we build.
We don't just execute and hope. We track your AI visibility across platforms monthly, document changes in how AI tools describe your brand, and adapt the strategy based on real data. If a new publication is being weighted more heavily for your sector queries, we notice and adjust accordingly.
Why this matters for Indian brands
The shift from search results to AI-generated answers is already underway. Indian professionals, investors, and enterprise buyers are using ChatGPT, Perplexity, and Google AI Overviews to research companies before they visit a single website. The question is not whether this affects your brand. It's whether you're managing it.
AI tools are building descriptions of your company right now from whatever they've found. If your media profile is thin, inconsistent, or dominated by your competitors' framing, that's what the AI reflects. This isn't a future problem. It's a current one.
Before a VC takes a meeting or an enterprise buyer puts your company on a shortlist, many of them now ask ChatGPT or Perplexity about your sector. If your brand doesn't feature in that answer, you don't exist in their consideration set until much later in the process.
AI tools weigh editorial sources—Economic Times, Mint, Business Standard, Inc42, YourStory, and sector-specific publications—far more heavily than company websites or press releases. Earned media for AI visibility has always built credibility. GEO makes that credibility directly measurable in AI-generated answers.
In every sector, AI tools are forming associations between brand names and expertise. The companies that build consistent editorial profiles in the next 12 to 24 months will occupy these associations. The companies that wait will find the positions already established by competitors.
GEO doesn't replace SEO; it extends it. The editorial citations that drive AI visibility also generate the backlinks and authority signals that strengthen search rankings. A well-executed earned media program serves both objectives simultaneously. AI search optimization and SEO serve different outcomes, but the same editorial investment drives both when the strategy is built correctly.
A byline in Mint today improves your GEO signal on ChatGPT, Gemini, and Perplexity simultaneously and remains in their training data. Unlike paid media, which stops the moment you stop paying, earned media builds a citation profile that continues working indefinitely. This is the compounding nature of AI citation building; every placement today keeps working long after paid media has stopped.
Common questions
The questions we hear most often from founders, CMOs, and marketing leads who are starting to think seriously about their AI discoverability.
When an investor, customer, or journalist asks ChatGPT or Perplexity which companies lead your sector, the answer comes from earned media, not your website. AI discoverability is how well your brand shows up in those answers. If your editorial profile is thin, you don't exist in that initial research phase.
Generative engine optimization India is the practice of building your brand's communications and media presence specifically to influence what AI tools say about you. Unlike SEO—which targets search rankings—GEO targets the editorial citation profile that ChatGPT, Gemini, and Perplexity treat as authoritative when generating answers.
AI tools learn who you are from external sources—journalist-written articles, bylines, and expert citations in trusted publications. Earned media for AI visibility is the most direct input these tools trust. A brand consistently cited in ET, Mint, and Inc42 shows up in AI answers. One whose only presence is its own website largely doesn't.
Meaningful AI citation building improvements, appearing in answers where you didn't before, typically take three to six months of consistent earned media activity. Perplexity updates faster than ChatGPT's training cycles. The improvements compound, which is why we treat AI visibility services as a 12 to 18 month program, not a one-off campaign.
They overlap but serve different outcomes. AI search optimization targets AI-generated answers where the brand gets named directly. SEO targets search result pages a user clicks through. The editorial citations that drive GEO for brands also strengthen search authority, so a well-built earned media program serves both at once.
Tier-1 publications carry the most weight for most sectors. But specialist media matters more than brands expect—HR Katha for HR tech, ET Health World for healthcare, specific fintech publications for BFSI queries. The GEO agency India approach is to audit your sector first and identify exactly which publications your target AI queries are actually pulling from.
Monthly queries across ChatGPT, Gemini, Perplexity, Claude, and Copilot include brand queries, sector recommendation queries, executive expertise searches, and competitive comparisons. We document responses, track changes in how your brand is described, and flag inaccurate narratives. Results feed quarterly recalibration of the generative engine optimization India strategy.
Standalone AI visibility services audits—platform analysis, competitive mapping, and strategic roadmap—are priced at ₹75,000 to ₹1.5L. Ongoing GEO-integrated PR programs combining thought leadership, executive visibility, and monthly citation monitoring start from ₹2L per month. The scope and deliverables are agreed upon before any commitment.