Getting coverage in Indian business media isn't about sending press releases to a large list. It's about knowing which journalist covers which sector, what angle they respond to, and what they need to file a story their editor will run. As a dedicated media relations agency, we've been building those relationships—and those instincts—since 1999. That's what we bring to every media relations engagement.
Years of PR Experience
Industry Verticals
Core PR Services
Cities of Presence
What we do
Every service is designed to build media relationships that compound, not produce one-off placements. That's how a strong media relations agency creates long-term visibility. The goal is to become the first call a journalist makes when they're writing about your sector.
We start by mapping your media objectives to your business goals—which publications matter for each audience, which story angles you can credibly tell, how to sequence media activity around your business calendar, and which journalist relationships we need to build before the announcements that need them. Strategy before outreach, every time.
WWe pitch your stories to the journalists who cover your sector, personally, with context about why this story is relevant to their readers and their beat. We don't use bulk distribution for editorial pitches. Every pitch to a Tier-1 journalist is written for that journalist specifically, which is why our response rates are significantly higher than industry averages.
Most companies don't have major announcements every month, but the best media programs generate consistent coverage year-round. We uncover the stories that exist within your business—the market observations, the data, the founder experience, the category trend—and develop them into pitchable narratives that give journalists something genuinely worth writing about between launches.
We write press releases that editors actually read—specific, well-angled, and built around what makes your announcement interesting to a journalist, not just to your marketing team. We also produce the supporting materials that make a journalist's job easier: fact sheets, executive bios, backgrounders, and FAQ documents that improve both coverage accuracy and follow-up rates.
When a major story breaks in your sector, the journalists covering it are looking for expert commentary fast. We monitor relevant news cycles, identify the moments where your leadership team can add genuine insight, and move quickly enough to get your spokesperson into stories that would otherwise be written without you. Speed and credibility are both essential for newsjacking to work.
Every editorial placement we secure is amplified through LinkedIn, through your company's communications channels, and through follow-on media opportunities generated by the initial coverage. We also ensure every placement contributes to your GEO citation profile, building the editorial signal that shapes how AI tools describe your brand alongside the immediate audience reach.
Sectors we cover
Effective media relations in healthcare requires completely different journalist relationships and story angles than media relations for a fintech startup. That's why media relations services need to be tailored to the sector, not applied as a standard template. We bring that sector-specific knowledge to every engagement, which is what makes our pitches land.
Types of coverage we secure
Different coverage formats serve different business objectives. As a media relations firm, we match the format to the goal, and the publication to the audience that matters most for what you're trying to achieve.
Economic Times, Business Standard, Mint, Financial Express—the publications that reach senior executives, investors, and institutional buyers across India.
Inc42, YourStory, TechCircle—the publications that reach the startup ecosystem: founders, investors, ecosystem builders, and the talent that growing companies need to attract.
ET Health World, Pharmabiz, Healthcare Radius, and mainstream media health desks—coverage that reaches patients, regulators, healthcare professionals, and pharmaceutical buyers.
CNBC-TV18, ET Now, Zee Business—business television coverage that reaches senior audiences who consume news through broadcast, particularly important for funding announcements and major milestones.
HR Katha, BFSI Monitor, Manufacturing Today, and dozens of sector-specific outlets—publications that reach the precise professional communities your company needs to be credible with.
Leading regional publications across Delhi, Mumbai, Bangalore, Hyderabad, and Chennai—essential for market entry announcements, local hiring, and reaching the regional business communities that national media can overlook.
India's growing business podcast ecosystem—Nikhil Kamath-scale audiences to niche sector shows. Long-form formats that allow founders and executives to establish depth of expertise in a way print coverage rarely provides.
For B2C, D2C, and consumer-facing brands—Hindustan Times, Times of India, and lifestyle publications that reach the customers, not the industry observers. A different audience, a different set of relationships.
How we work
Seven stages, from understanding your business to tracking the impact of coverage, with GEO integration built into every step of our media relations services
We spend time understanding your business, your market, your competitors, and your communication objectives before we write a single pitch. What stories can you credibly tell? Which journalists matter most for which audiences? What is the business outcome each media activity needs to support? These answers shape every decision that follows.
We build a library of stories—current, future, and evergreen—that can be developed into media pitches throughout the engagement. Some are tied to specific announcements. Others are based on your market observations, your data, or your founder's sector expertise. A deep story library is what allows a media program to maintain relevance between major news moments.
We identify the specific journalists whose coverage matters most for your objectives—by sector, by publication, and by their track record with similar companies. We research their recent work, their editorial interests, and the angles they're currently developing. Every pitch we send is informed by this research, which is why we get better response rates from fewer, more targeted contacts.
We reach out to journalists personally, not with bulk distributions. For Tier-1 business press, every pitch is a short, specific email that explains why this story is relevant to their readers, what makes it different from other pitches they've received this week, and why their source is the right person to speak to it. We follow up once, appropriately, and we maintain the relationship whether this particular pitch lands or not.
When a journalist agrees to an interview, we manage everything—scheduling, briefing documents, talking points, and background research on the journalist and their recent work. We prepare your spokesperson specifically for this conversation, not generically. The quality of the interview determines the quality of the coverage.
Every piece of coverage we generate is amplified through LinkedIn and your company communications and used to identify follow-on opportunities—the journalists at other publications who'll want the same story, the byline opportunity that naturally follows the news mention, the data story that builds on what the article established. We don't treat each placement as an endpoint.
Monthly: coverage volume and quality, publication tiers, key message penetration, share of voice versus competitors. Quarterly: strategic review connecting media activity to business outcomes, GEO citation tracking across major AI platforms, and roadmap refinement for the next quarter based on what's working and what's changed in the media landscape.
Why media relations matter
When a CFO at a large enterprise is evaluating whether to sign a contract with your company, they're more likely to trust what Mint wrote about you than what your website says. When a VC is forming an opinion about your founder, the Inc42 profile carries more weight than the LinkedIn bio. When a potential senior hire is deciding whether your company is worth joining, the YourStory coverage helps them answer the question. This is what specialist media relations services deliver. Earned media—coverage that appears because a journalist judged the story worth publishing—carries a level of credibility that paid media can't replicate. It's not yours; it's the journalist's endorsement. That distinction is why it works.
In India, this is particularly true. The readership of Economic Times, Business Standard, and Mint includes the decision-makers, investors, and institutional buyers who matter most to B2B companies. Getting consistently featured in those publications is one of the highest-leverage marketing investments a company can make.
Research consistently shows that B2B buyers trust third-party editorial coverage over brand-produced content. A mention in Mint about your product's impact is believed in a way that a banner ad for the same product is not.
Every editorial placement in Economic Times, Inc42, or YourStory is also an input to AI tools like ChatGPT, Gemini, and Perplexity. Your media coverage is no longer just for readers; it's building the editorial citation profile that determines how AI systems describe your brand.
Once a journalist knows your company produces interesting stories and reliable information, they come back. A single well-placed story often leads to follow-up features, expert commentary requests, and interview opportunities that would never have happened from a cold pitch.
Most investors and senior hires do their own research before engaging formally. What they find in your media coverage shapes the quality of those conversations—the questions they ask, the credibility they assign, and the pace at which things move.
What strong media relations produces
The strongest media relations programs in India don't produce big spikes of coverage followed by silence. They produce a consistent, growing presence in the publications that matter—building the kind of editorial reputation that changes how investors, customers, and potential hires see your company.
At the 12-month mark of a well-run media relations program, the outcomes are usually significant: the journalists who cover your sector know who you are and call you when they need a quote, your brand is named in AI-generated answers about your category, and your credibility with the audiences that matter has genuinely shifted.
"The most consistent media presence in Indian business is not built from press releases. It's built from journalist relationships—people who trust that when you call, it's worth picking up."
Why MediaGraphicsPR
The distinction that matters most in media relations is whether your contacts are relationships or press list entries. Our 149 journalist contacts are working relationships—journalists who have received credible, relevant pitches from us over years, who trust our judgement about whether a story is worth their time, and who respond to our messages because they've found value in doing so.
That relationship capital is not available on day one at any media relations agency. It's accumulated over years of showing up with good stories, respecting journalists' time, and never pitching something we didn't believe was genuinely worth their consideration. It's what makes our placements land and what makes them land faster.
Let's talk →We know these journalists' beats, their editorial priorities, and their communication preferences. When we pitch them, we're not introducing ourselves—we're continuing a working relationship that produces better response rates and better coverage quality than cold outreach to a large list ever can.
Every pitch we send to a journalist is built around why their readers will care, not just what happened. This is the most important distinction between media relations that work and media relations that produce silence. We've been making that distinction for 25 years.
Our monthly reports focus on publication tier, key message penetration, and business impact—not clip counts. A report showing fewer but more targeted placements in the right publications is a better outcome than a large number of secondary mentions.
We track how your editorial coverage is appearing in AI-generated answers across ChatGPT, Gemini, and Perplexity as part of our standard reporting, because the publications we place your brand in are exactly the sources those AI tools treat as authoritative. Media relations and GEO are increasingly the same investment.
What goes wrong
These are the most common failure patterns we see when companies approach a media relations agency after a disappointing experience, and the specific reasons they're avoidable.
Sending the same pitch to 300 journalists and hoping some of it sticks is not media relations; it's broadcast. Journalists at India's leading publications receive dozens of cold pitches daily and file most of them immediately. The ones they respond to come from people they know and trust.
Journalists don't want to know that your company has launched a new product. They want to know why their readers should care about the problem it solves. The difference between a pitch that gets a reply and one that gets deleted is usually whether it's framed around reader value or brand news.
Press release syndication services that distribute to hundreds of outlets produce "coverage" that shows up as identical text on dozens of unread aggregator sites. This is not editorial coverage. It doesn't build credibility, it doesn't build journalist relationships, and it doesn't appear in AI-generated answers about your brand.
Companies that only contact journalists when they have news to share are always starting relationships from zero. The strongest media programs maintain consistent journalist contact between announcements through expert commentary, trend reactions, and data stories, so when the big announcement comes, the journalist already knows who you are.
Companies that only have something to say when they have a product announcement will go dark for months at a time. The best media programs uncover ongoing narratives—market observations, research findings, founder perspectives—that create media relevance throughout the year, not just around launches.
A report showing 40 media placements in secondary and tertiary publications is less valuable than 8 placements in Economic Times, Mint, and Inc42. Coverage quality—which publications, which journalists, and whether key messages appeared—determines business impact, not clip count.
Common questions
Direct answers to the questions we hear most often from founders, CMOs, and marketing leads considering a media relations engagement.
Media relations services in India mean building direct working relationships with the journalists who cover your sector—at ET, Mint, Business Standard, Inc42, YourStory—and earning editorial coverage through relevant, well-pitched stories. Not purchased. Not syndicated. Earned. A specialist media relations agency brings the journalist relationships that make those pitches land.
Advertising is paid placement—you control the message, and the audience knows it's an ad. PR media relations earns placement because a journalist decided the story was worth their readers' time. That distinction is why earned coverage carries more weight with investors, buyers, and senior hires than any ad spend.
Personally, specifically, and with a genuine angle—not a bulk distribution. Every pitch a media outreach agency sends to a tier-1 journalist should be written for that journalist specifically: their beat, their recent coverage, and their readers. That's the difference between a pitch that gets a reply and one that gets deleted.
Business press (ET, Mint, Business Standard), startup media (Inc42, YourStory), healthcare and pharma publications (ET Health World, Pharmabiz), broadcast (CNBC-TV18, ET Now), sector-specific trade media, and regional business press. B2B media relations that covers the right publication mix for each client's actual audiences, not a generic list.
Three to six weeks for the first placements, assuming the story is clear and there's a real hook behind it. Startup media relations programs tend to move faster than business press when the angle is sharp. Tier-1 business press takes longer but carries more weight.
Funding announcements, product launches, and research data get the most consistent traction. But the best media relations services programs generate coverage year-round—through founder perspectives, sector commentary, newsjacking, and data stories that don't require a major announcement behind them.
Both. Earned media agency work for bootstrapped companies shifts the narrative from funding validation to business performance and category leadership, which can be equally compelling with the right numbers and the right story behind it.
Publication tier, key message penetration, share of voice against competitors, and—increasingly—AI citation tracking across ChatGPT, Gemini, and Perplexity. A media relations agency that only counts clips is measuring the wrong thing. We measure whether the coverage is moving the needle with the audiences that matter.
Focused PR media relations programs covering a single sector and publication set start from ₹1.5L per month. Full media relations agency engagements, covering multiple publication tiers, reactive commentary, GEO integration, and thought leadership alongside media relations range from ₹2.5L to ₹4L per month depending on scope. Scoped individually before any commitment.