| Industry | Location | Team Size |
|---|---|---|
| CRO / Pharmaceuticals / Food & Cosmetic Testing / Water Analysis | Delhi | 300+ |
What MediagraphixPR Actually Did Here
Auriga Research had built decades of scientific credibility the hard way, through actual testing rigour, not marketing spend. Regulators trusted it. Manufacturers relied on it. But being respected quietly inside an industry and being recognised publicly outside it are two very different things, and that gap was the actual problem here. This wasn’t a campaign built around one announcement. It was built to change how the brand showed up over time.
The first move was turning Auriga’s scientists and leadership into published voices, not just quoted sources, the kind of thought leadership work that only actually lands after years of relationship-building with editors who trust your judgment on a subject. Over 30 authored expert articles went out under Auriga’s name, landing in credible publications and covering the ground that actually matters, water quality, food safety standards, regulatory compliance. These weren’t generic thought pieces either. Each one was built around topics where Auriga genuinely had something worth saying.
From there, the work extended into how journalists actually think about a story. More than 15 industry contributions saw Auriga’s insights add real depth to coverage on health and testing trends, the kind of quoting that only happens once a reporter already trusts your judgment on a subject.
Putting real people in front of an audience mattered just as much as the written word. Over 10 leadership interviews, across podcasts, YouTube features, and Q&A formats, gave Auriga’s leadership an actual voice instead of a faceless corporate byline, humanising a brand that had spent decades being known mostly for its labs, not its people.
And when Auriga had genuine institutional news, like its MoUs with the Government of Assam and the Tea Research Association, that news was pitched properly instead of quietly filed away as a routine update. A high-impact press campaign around those partnerships pulled in more than 30 coverages across major national and sector-specific publications, proving that even a regulatory partnership can be a real story if someone bothers to tell it well.
None of this ran on a single burst either. Consistent story pitching, newsjacking where relevant, and steady journalist relationships kept Auriga part of the conversation in the gaps between big announcements, not just during them.
What Auriga Research Actually Does
Auriga Research runs as a leading Contract Research Organization (CRO) and analytical testing laboratory, offering comprehensive testing and regulatory services across pharmaceuticals, food, cosmetics, nutraceuticals, and water. NABL accredited labs and genuine R&D depth back the work, supporting public health, product safety, and regulatory compliance for brands, manufacturers, and government bodies across the country.
The Challenge: Respected Quietly, Recognised Rarely
Auriga’s legacy in scientific testing and regulatory services was never in question. What didn’t match that legacy was how little the outside world actually knew about it, which felt especially odd for a company running out of Delhi, a city that sits right at the centre of India’s regulatory and policy conversation, exactly the kind of place where a story like this shouldn’t have to fight for attention. A few goals shaped the work from there.
- Establishing Auriga’s leadership as public-facing industry experts meant getting past the idea that a testing lab’s job ends at the lab door.
- Translating technical excellence into relatable, media-friendly narratives meant taking rigorous science and making it something a general audience would actually read.
- Building consistent national and trade media visibility meant staying present between milestones, not just announcing them.
- And enhancing credibility with potential collaborators, government bodies, and industry stakeholders meant being visible to the exact audiences that decide who gets the next partnership.
The Press Release
Auriga Research’s announcement around its Government of Assam and Tea Research Association partnership centred on strengthening food safety and testing infrastructure in one of India’s most agriculturally significant states. The collaboration positioned Auriga as the scientific partner behind rigorous quality checks for the region’s tea industry, an area where regulatory trust and consumer confidence carry real weight. Rather than framing this as a routine institutional tie-up, the announcement leaned into what the partnership actually represents: a testing organisation stepping directly into the infrastructure that protects both farmers and consumers, and doing it in partnership with the government bodies that set the standard for the whole sector.
About Auriga Research
Founded in 1990, Auriga Research has spent over three decades committed to ensuring public safety and regulatory compliance through science. The organisation provides testing services to pharma companies, FMCG brands, and government clients, enabling quality assurance across sectors. It sits in a corner of pharmaceuticals and life sciences that rarely gets any public attention, testing and regulatory science, even though almost every drug, packaged food item, and cosmetic sold in India has passed through a lab like Auriga’s before it ever reached a shelf. Auriga also partners with state governments and research institutions to strengthen India’s testing infrastructure at a national level.
The Numbers That Matter
75+ total media coverages, across every format that actually builds authority. That breaks down into:
| Format | Result |
|---|---|
| Expert articles | 30+, giving Auriga’s leadership a direct byline in the conversations that matter |
| Industry mentions | 15+, embedding Auriga’s insights into the wider health and testing narrative |
| Interviews and podcasts | 10+, turning scientific leadership into recognised public voices |
| Strategic press release coverages | 30+, keeping every institutional milestone in front of the right audience |
| Top publications secured | PTI, Economic Times, ET Government, Hindustan Times, India Today, News18, and Aaj Tak |
| Share of voice within the category | Moved from 3% before the campaign to 48% within two years of it running, a shift that reflects genuine narrative ownership, not just a spike in mentions |
| Current audience reach | 1.2 billion+ for the financial year, built entirely on earned media credibility |