| Industry | Location | Team Size |
|---|---|---|
| Fintech, Alternative Capital | Gurgaon | 150+ |
What MediagraphixPR Actually Did Here
Recur Club wasn’t launching just another product. Recur Scale was a statement that late stage startups and SMEs generating serious revenue deserved a serious debt product built around them, not adapted for them. Getting the market to actually read it that way took real strategy work up front, not just writing a press release and hoping the framing landed on its own.
- We wrote it like a financial story, not a company update. The press release was built to sit comfortably next to hard business news, matching the tone and structure that fintech and capital markets editors actually expect, instead of reading like a product launch note.
- We made the leadership the face of the shift. Recur Club’s team wasn’t positioned as a startup announcing a feature. They were framed as the people rewriting what founder-first, debt-led funding looks like in India, and that distinction shaped every pitch we sent out.
- We went straight to the desks that mattered. The story was pitched directly to reporters covering fintech, capital markets and startup finance, the people who decide whether a debt story gets taken seriously or gets buried.
- We tied it to the bigger economic conversation. We connected it to a much bigger money story. This wasn’t just Recur Club talking about Recur Club. We tied the launch to what’s actually happening across India right now, founders moving away from equity dilution, capital stacks getting smarter, and debt finally becoming a serious option instead of a backup plan. That’s what made editors care beyond just “another fintech launch.”
- We kept the momentum going after the placements. Timed social rollouts, founder quotes and direct journalist outreach kept the story circulating organically well after the initial coverage cycle, instead of dying out after day one.
The Challenge
Recur Club had just launched Recur Scale, a Rs 100 crore debt offering built specifically for high revenue startups and SMEs. This wasn’t a routine product rollout. It was a moment meant to change how people in India talk about non-dilutive capital. That meant the campaign had to do a few things at once.
- Drive genuine earned media across financial, startup and business publications, not paid placements dressed up as coverage
- Get founders thinking differently about debt as a real growth lever, not a last resort
- Cement Recur Club’s position as a leader in alternative financing, not just another name in the debt marketplace category
- Build real traction toward Recur’s larger Rs 1000 crore deployment goal for FY24-25
- Keep the momentum organic, through social amplification and ecosystem visibility rather than a one-day press push
About Recur Club
Recur Club runs one of India’s most active debt marketplaces, built to give startups and SMEs a faster, more transparent way to raise growth capital without giving up equity. With Recur Scale, the company extended that mission upward, designing a credit offering specifically for Series A, B and later stage businesses with the revenue scale to take on larger, structured debt. Backed by AI powered lender matching and a network of over 120 marquee lending partners, Recur Club continues to position itself as the infrastructure behind how serious capital moves through India’s fintech ecosystem, a sector where debt has spent years playing second fiddle to equity despite being the more sustainable option for a lot of founders.
The Press Release
Recur Club Introduces ‘Scale’ Program For Late-stage Startups, Plans To Deploy Rs 1000 Cr
Recur Club, the debt marketplace built for startups, has rolled out its newest credit offering called Recur Scale. The idea behind it is simple: give Series A, B and later stage startups and SMEs pulling in Rs 40 crore or more in revenue access to serious debt capital, up to Rs 100 crore, without the usual runaround.
The program is built to work across sectors like SaaS, Tech, E-commerce, Manufacturing, EV, D2C and Agritech, and covers a wide mix of credit types, secured term loans, venture debt, acquisition financing, operating leases, working capital loans, bill discounting, vendor financing and more.
Recur Club is backing this with real numbers too. The company plans to deploy Rs 1000 crore through Recur Scale alone, on top of another Rs 2000 crore through its existing Recur Swift program, all within FY 24-25. The matching happens through AI-backed technology that connects borrowers directly with the right lenders from a network of over 120 marquee partners, including InCred, cutting down the time founders usually spend chasing offers manually.
Eklavya Gupta, Co-founder and CEO of Recur Club, said, “Recur Scale was born out of a genuine need expressed by our growing customers. Our goal is to save their time spent approaching different lenders and to help them have clear visibility of different credit offers on our marketplace.”
The traction has already started showing. Recur Scale made up 15% of Recur Club’s monthly Gross Transaction Value for the quarter ending March 2024, and the company is now aiming to double that number this quarter as it brings in new customers and widens its footprint.
Just this month, Recur Club also closed a partnership with InCred to disburse Rs 300 crore to early and mid-range startups, another step toward its goal of helping growing businesses secure larger capital for expansion, backed by financing that’s actually built around what they need and advisory support they can rely on.
Our Numbers
Campaign focus: Launch of Recur Scale, a Rs 100 crore credit program built for late stage startups.
| Metric | Result |
|---|---|
| Total organic reach | 200 million plus, across earned media and social combined |
| Editorial placements | 15+, secured across leading publications including Press Trust of India (PTI), The Economic Times, Business Today, Deal Street Asia, YourStory and Entrepreneur India |
| High-visibility social mentions | 10+, from influential voices including Business World and Entrackr |
| Sentiment across all coverage | 62.1% positive, 27.6% neutral, 10.3% negative |
Impact: Positioned Recur Club as a trusted platform for non-dilutive capital, sparking a national level conversation around debt as a genuinely viable funding route for India’s startup ecosystem.