| Details | Information |
|---|---|
| Industry | Fashion / D2C / Retail Innovation |
| Location | Delhi |
| Team Size | 150+ |
What MediagraphixPR Actually Did Here
Brandman Retail already had the products, the partnerships, and the youth traction. What it didn’t have was a media presence that matched its actual position in the market. Product mentions weren’t going to cut it. The brand needed to be treated as a voice worth quoting on where Indian retail and streetwear were actually headed, not just a company whose launches got covered.
◦ We put the leadership team’s thinking directly in front of readers. More than 10 authored articles and thought leadership pieces went out under the Director and senior leadership’s names, covering ground like India’s streetwear evolution, how global brands localise for the Indian market, and the economics behind the sneaker business. This wasn’t PR written to sound like leadership, it was leadership using PR to say what they actually believe.
◦ We placed Brandman Retail inside conversations bigger than itself. 15+ industry story inclusions positioned the brand within the larger Gen Z fashion, retail innovation, and D2C narrative, so journalists started reaching for Brandman Retail as a reference point, not just a name to mention in passing.
◦ We built the executives into recognizable voices, not just spokespeople. 10+ leadership interviews were facilitated specifically to build visibility and thought capital for the people running the company, the kind of recognition that outlasts any single campaign.
◦ We used every expansion milestone as a story, not a footnote. When Rockport entered South Asia through the Brandman Retail partnership, that went out as a strategic press release built to show the company’s growing retail vision, not just another announcement.
What Brandman Retail Does
Brandman Retail is a new-age retail company built around Gen Z fashion, sneakers, and streetwear. It runs a growing stable of D2C brands alongside experience-first retail formats, staying tuned to what’s culturally relevant and digitally native at any given moment. Between curated shopping experiences and a global-meets-local approach to brand building, Brandman Retail is quietly changing how young India shops, dresses, and shows up.
The Challenge: Strong Traction, But No Media Authority
Brandman Retail had already built a strong retail presence and real youth traction. What it lacked was strategic media positioning to match.
❯ Break into top-tier national and business press beyond product mentions, moving past coverage that treated the brand as just another retailer with a launch to announce.
❯ Established Brandman Retail’s leadership as authoritative voices on Gen Z sneakerwear, global localization, and streetwear trends, not just executives fielding questions about quarterly numbers.
❯ Drive thought leadership in the sneaker-retail intersection to engage investors, collaborators, and the media at the same time, across a category that didn’t have a clear authority yet.
❯ Create a consistent narrative linking the business to larger cultural and retail transformation stories, so every announcement reinforced the same bigger picture instead of standing alone.
About Brandman Retail
Brandman Retail is one of India’s fastest-growing retail and sneaker brand solution providers, enabling global lifestyle and performance wear companies to enter and expand across the Indian subcontinent. With a deep understanding of Indian consumer behaviour, a robust retail network, and an agile go-to-market strategy, Brandman builds enduring brand value by combining cultural relevance with global appeal.
The Numbers That Matter
40+ total earned opportunities delivered, across every format that actually builds authority.
That breaks down into:
- 10+ authored articles, giving leadership a direct byline in the conversations that matter.
- 15+ industry story inclusions, embedding the brand into the wider Gen Z fashion and retail narrative.
- 10+ leadership interviews, turning executives into recognised industry voices.
- 10+ strategic press release coverages, keeping every milestone in front of the right audience.
Top publications secured: Times of India, The Ken, ET Retail, ET BrandEquity, and News18.
Share of voice in the category went from 5% before this campaign to 60% within six months of it running, and that kind of jump only happens when a brand actually owns the conversation, not when it just gets mentioned more often.
Total reach for the financial year now sits above 1.8 billion, and every bit of it came from earned coverage, not paid placement.
You Built The Product. Let’s Build The Recognition.
→ 150+ Brands, One Growth Partner