IPO Communication Strategy: What to Say Before, During and After Listing
The bell on listing day rings for less than a minute. The communication that earns the trust behind it takes
Crisis Communication Plan: What to Do in the First 24 Hours
At 11:48 on a Friday night, a screenshot of an angry customer complaint lands in a WhatsApp group nobody at
SaaS PR: Strategies to Build Trust, Media Coverage, and Market Visibility
A head of operations is comparing five software vendors in a spreadsheet, and one column is labeled “Do I trust
Online Presence Management: A Practical Guide to Brand Visibility and Reputation
The most-read paragraph about your company was probably not written by you. It might be a review from two years
Media Pitch Examples: Templates to Help You Get Journalists’ Attention
Here’s an uncomfortable fact about pitch templates: the one you found online has probably landed in the inbox you’re about
Technology PR: Strategies to Build Credibility for Tech Companies
Open any tech launch announcement from the last year, and you’ll find the same three words doing the heavy lifting:
Press Conference vs Press Release: Which One Does Your News Need?
Your CEO has just walked out of a board meeting with big news, and within ten minutes you’ll hear three
How to Organize a Press Conference in India: A Complete Checklist
The founder had booked a banquet hall for 11 a.m., ordered lunch for sixty, and spent two weeks on a
Press Kit Essentials: What to Include and Why Journalists Ask for It
It’s 8:40 on a Thursday night, and a reporter has twenty minutes to close her page. Her story about your
How to Pitch a Journalist in India (and Get a Reply)
Open your sent folder and scroll to the last pitch you sent a reporter. Now look at the replies. If