| Detail | Information |
|---|---|
| Industry | AI, HR Tech |
| Location | Gurgaon, Bangalore |
| Team Size | 50+ |
What MediagraphixPR Actually Did Here
HR tech doesn’t have a shortage of noise. Every platform out there claims to have solved hiring. What Hunar.ai actually built, voice-first AI made for India’s frontline and low-bandwidth workforce, needed to lead every conversation, not sit as a line item halfway down a pitch. So the whole visibility sprint was built around one positioning: Hunar.ai isn’t another HR tech platform, it’s the one closing the employability gap for India’s next 500 million workers.
Press Release: Announced Hunar.ai’s BFSI hiring report (May 2025), introducing data backed positioning inside the HR and BFSI conversation, giving journalists a reason to treat Hunar.ai as a source rather than just a subject.
Authored Articles: YourStory, “Building AI for Real People Means Starting With Their Language” (Published), letting the founder’s own thinking carry the story instead of routing it through a release.
RBMs with Top Media: sat down with Analytics India Magazine to talk through voice-first AI and what digital inclusion actually looks like in practice.
- Mint, focused the conversation on how voice-first AI is changing hiring on the ground.
- HT Tech, walked them through the AI tools reshaping recruitment day to day.
- YourStory: Inclusive AI for Bharat.
- TechCrunch: Voice, AI, and WhatsApp transforming hiring for India’s next 500 million workers.
Every pitch built around what each publication actually cares about, not a one-size-fits-all press kit sent to a long list. That’s what got Hunar.ai positioned as an innovator driving inclusion in India’s employment ecosystem, not just another funded startup with a product to sell.
Hunar.ai: What do they do?
Hunar.ai is an AI-first hiring platform rebuilding how India’s frontline and volume workforce gets recruited. The platform runs on voice-first assessments, accent-smart AI agents, and WhatsApp integrations built to work on 2G connections, making recruitment genuinely accessible for the next 500 million Indian workers entering the job market. The mission sits squarely at the intersection of AI, language, and Bharat’s real hiring needs, closing employability gaps at scale instead of just digitising the same old process.
The Challenge: Getting Taken Seriously as a Category, Not a Product
Hunar.ai needed more than press coverage. It needed to be recognised as the company defining a category that didn’t fully exist yet in the public conversation.
❯ Establish itself as a category creator in voice-first AI hiring, not get lumped in as one more HR tech platform chasing the same story.
❯ Build early credibility among Tier-1 media across business, tech, and startup ecosystems, the outlets that set the tone for everyone who follows.
❯ Turn product-led innovation into stories about people, not features. WhatsApp hiring, 2G compatibility, and voice assessments are technical wins on paper. The job was making journalists see what those wins actually meant for a jobseeker with no smartphone and patchy internet.
❯ Build leadership visibility through authored articles and RBMs, so the founder’s voice, not just the product, became part of the story.
About Hunar.ai
Hunar.ai was founded to make hiring genuinely accessible to every Indian jobseeker, regardless of geography, device, or language. Its voice-first AI ecosystem lets employers screen, interview, and support candidates over low-bandwidth platforms like WhatsApp, without losing accuracy, fairness, or scale in the process. By combining AI innovation with a Bharat-first design philosophy, Hunar.ai is tackling employability challenges in sectors like BFSI, retail, logistics, and construction, industries that employ millions but have historically struggled with chronic hiring inefficiencies.
The Numbers That Matter
▪ Total Audience Reach: 20 million+, across print, online, and social combined
▪ Publications Covered: 10+
▪ Top Placements: YourStory, Mint, TechCrunch, HT Tech, Analytics India Magazine
▪ Authored Coverage: 1 published piece, giving Hunar.ai’s founder a direct byline in YourStory
▪ Editorial Relationships Built: 6 high-value Tier-1 RBMs completed, laying the groundwork for coverage still to come
You Built The Product. Let’s Build The Recognition.
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