| Details | Information |
|---|---|
| Industry | Kitchenware & Homeware |
| Location | Gurgaon/Noida |
| Team Size | 300+ |
What MediagraphixPR Actually Did Here
Jaypee Plus already made good products. What it didn’t have was a reason for people to notice them in a market where every kitchenware brand claims the same things: durable, modern, affordable. So instead of pushing product features, we built visibility around two pillars that actually move a homeware brand: everyday relatability and earned credibility.
◦ Influencer marketing built for real kitchens, not staged ones. We identified and onboarded over 500 influencers across cooking, parenting, home decor, lifestyle, and travel, and briefed every single one to shoot content that looked like real life, not an ad.
◦ A mix of barter and paid partnerships, chosen for fit, not just reach. Some influencers came on through product exchange, others through paid deals. The decision was based on what would land best with their specific audience.
◦ Content that lives where people actually scroll. Collab reels, kitchen storage hacks, parenting content, lifestyle vlogs, home decor walkthroughs, and even comedy reels. The goal was for Jaypee Plus to show up in feeds the same way a friend’s recommendation would.
◦ Numbers that proved the strategy worked. The top-performing reel alone crossed 15 million views, with individual influencer reels averaging between 50,000 and 100,000 views.
◦ A media relations push that backed the influencer wave with credibility. While the influencer layer built familiarity, we ran a targeted PR campaign aimed at national outlets to give the brand the kind of trust that only earned media can deliver.
◦ Press releases timed to launches and brand milestones, keeping the news cycle fed every time Jaypee Plus had something worth talking about.
◦ Coverage secured across the outlets that actually matter for a homeware brand, including Hindustan Times, Times of India, Economic Times, News18, Navbharat Times, and HerZindagi, in both print and digital formats.
◦ Editorial listicle placements in product roundups, seasonal gifting guides, and kitchen and home utility features, the exact kind of content that drives both discovery and search visibility.
About Jaypee Plus
Jaypee Plus makes kitchenware and homeware for the modern Indian household, the kind of products people actually use every day rather than keep for show. The brand’s focus stays fixed on innovation, durability, and design that doesn’t have to choose between looking good and holding up. The mission is straightforward: make homes run a little smoother through products that are thoughtfully built and don’t cost a fortune.
Even with a strong lineup already on shelves and in homes across the country, Jaypee Plus wanted more than product-market fit. It wanted a digital identity people could recognize, new audiences it hadn’t reached yet, and a media presence that actually reflected how far the brand had come in the kitchenware and homeware space.
The Challenge: A Strong Product Line, But Limited Recall
Jaypee Plus had the products. What it didn’t have was the visibility to match. Operating in a category crowded with both legacy players and fast-moving D2C brands, the brand needed to stand out without diluting what made it trustworthy in the first place. Jaypee Plus brought MediagraphixPR in to lead a full brand awareness push, combining influencer marketing with public relations to build trust, reach, and genuine engagement.
The Results
▪ 500+ influencer collaborations executed, spanning cooking, parenting, lifestyle, home decor, and travel creators.
▪ 15 million+ views on the single top-performing video alone.
▪ 50,000 to 100,000 average views per influencer reel across the campaign.
▪ 30+ major national publications and magazines carried the story.
▪ Social media engagement and website traffic both climbed noticeably during the campaign window.
▪ Brand trust and recall went up across the exact audience Jaypee Plus was trying to reach.
The Verdict
Bringing influencer reach together with the weight of earned media gave Jaypee Plus something it was missing before, real recognition. This wasn’t a campaign that just generated impressions and moved on. It put the brand directly in front of the people who actually decide whether it gets bought again, young families, homemakers, and everyday consumers who wanted products they could trust without a second thought.
Jaypee Plus now carries stronger brand equity than it did going in, and it’s sitting in a much better spot to keep growing inside a kitchen and home utility market that isn’t getting any less competitive.
Coverage Secured, As It Ran
| Publication | Format | Headline/Coverage |
|---|---|---|
| HT City | Product Feature, Vibrant Copper Bottle Set | “What’s Hot: From Thailand Tour Packages to Travel-Friendly Copper Bottles” |
| Economic Times | Listicle | “10 Best Casseroles in India Designed to Retain Heat for Extended Period (2024) – The Economic Times” |
| Times of India | Listicle | Featured in a curated casserole roundup |
| Navbharat Times | Listicle | “ठंडे पड़े खाने को भी झटपट गर्म कर देते हैं ये इलेक्ट्रिक Lunch Box, अमेजन सेल में मिल रहा है धाकड़ डिस्काउंट” |
| HerZindagi English (01/06/2024) | Product Review, Jaypee Plus Vogue 500 3 Pc Coffee Set | View Product Review |
| Times of India | Listicle | “Best Casserole Sets To Preserve The Freshness Of Your Food For A Long Time” |
You Built The Product. Let’s Build The Recognition.
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