| Detail | Information |
|---|---|
| Industry | FMCG / Healthy Snacking |
| Location | Delhi |
| Team Size | 49+ |
What MediagraphixPR Actually Did Here
A seed round announcement from a brand nobody in the business press had heard of yet is a genuinely hard sell. Khari Foods had the product, the traction, and a real story to tell, but none of that means anything until journalists who’ve never covered you decide your funding update is worth their column inches. That was the actual job here.
◦ We drafted a release built to travel, not just announce. The press release went out under the title “Khari Foods Raises Rs 3 Crore in Seed Round to Expand Healthy Snacking Footprint Across India,” written to give journalists an actual hook instead of a generic funding blurb.
◦ We went after the right mix of outlets, not just the obvious ones. Outreach covered business dailies, startup ecosystem media, and FMCG trade platforms together, so the story landed with both mainstream readers and the niche audience that actually understands what a clean-label snacking brand is up against.
◦ We made the funding the proof, not the point. Rather than pitching this as a routine capital raise, we positioned the story as validation of Khari Foods’ clean-label mission, its innovation focus, and its growing relevance with health-conscious consumers, the kind of framing that gets a founder taken seriously beyond a single news cycle.
◦ We backed the press coverage with real social traction. Founders and investors were supported directly in promoting the milestone across LinkedIn, which fuelled genuine organic engagement within the startup ecosystem instead of coverage that just sat in inboxes.
What Khari Foods Actually Does
Khari Foods started with one idea that sounds obvious but most brands still get wrong, snacking shouldn’t mean choosing between taste and something you actually feel good about eating. The products are made from natural ingredients, and as the retail footprint keeps growing, more people across India are finding Khari Foods on shelves closer to home.
That momentum turned into real money in July 2025, when the company closed a Rs 3 crore seed round. The plan for that capital is straightforward, scale up distribution, keep pushing product innovation, and get the brand into more markets across the country.
The Challenge: A Great Product Story With No Media Track Record
Khari Foods had a compelling product story and growing consumer traction working in its favour. What the funding announcement still needed to overcome came down to three things.
❯ Breaking into Tier-1 business and startup press without any prior media presence, essentially starting the relationship with top-tier journalists from zero.
❯ Differentiating in a crowded healthy-snacking market where legacy FMCG brands dominate the headlines and get the benefit of the doubt that a newer name simply doesn’t.
❯ Positioning the funding beyond numbers, emphasising vision, innovation, and the brand’s clean-label ethos, so the story read as momentum rather than just another line in a funding roundup.
Press Release
Khari Foods Raises Rs 3 Crore in Seed Round to Expand Healthy Snacking Footprint Across India
Delhi, India, 11th June 2025. Grahill Wellness Pvt. Ltd., the parent company behind Khari Foods, a fast-growing clean-label snacking brand, has closed a Rs 3 crore seed funding round led by Meri Punji Pvt. Ltd. The company plans to put this capital to work across a few key areas, research and development, new product innovation, growing the core team, and scaling up marketing and distribution, all aimed at helping Khari Foods push deeper into Tier 1 and Tier 2 markets across the country.
The brand is currently tracking toward an Annual Revenue Run Rate (ARR) growth of nearly 208% this financial year, a number that speaks to just how much momentum the business has built and how well the model scales.
“From day one, our focus has been on building a brand that delivers nutritious, flavourful snacks made for Indian tastes, without cutting corners,” said Yash, Co-Founder and CEO of Khari Foods. “Over the past three years, we’ve grown sustainably and stayed profitable while bootstrapped. This Rs 3 crore fundraise marks a pivotal moment for us, one that lets us grow faster, strengthen distribution, and bring exciting new products to the modern Indian consumer.”
What sets Khari Foods apart comes down to a few deliberate choices, custom product formulations, snack formats that don’t just copy what’s already out there, and full ownership of its supply chain, all backed by a state-of-the-art manufacturing facility in Haryana. That commitment to ingredient integrity and functional nutrition has clearly struck a chord with the brand’s core audience, 20 to 40 year olds living in urban and semi-urban India.
Speaking on the investment, the spokesperson from Meri Punji Pvt. Ltd said, “We’re excited to back a brand that has proven its potential through strong fundamentals and consistent growth. Their clear vision, consumer-first approach, and product innovation make them well-positioned to lead the next wave of healthy snacking in India.”
The fresh capital will go straight into building out R&D capabilities, launching new product categories built around where consumer needs are actually heading, growing the internal team, and stepping up brand awareness across both digital and retail channels. With all of this in motion, Khari Foods is setting itself up to lead the better-for-you snacking space, not just participate in it.
About Khari Foods
Khari Foods started with a simple bet: snacking doesn’t have to be a compromise. The brand’s lineup runs on natural ingredients and clean labels, and this latest funding round is pushing that further, faster product development, wider distribution into metros and tier-2 cities, and a stronger foothold in India’s fast-growing health food space.
The Numbers That Matter
▪ 20 million+ total audience reach, across online, print, and social combined.
▪ 20+ publications carried the story.
▪ Top publications secured: Mint, Business World, Entrepreneur India, Entrackr, and Indian Retailer.
▪ LinkedIn Traction: 40,000+ impressions, 1,200+ reactions, and 150+ organic reshares, the kind of pickup that only happens when people actually want to talk about the story
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