What MediagraphixPR Actually Did Here
LeadSquared wasn’t short on substance. Enterprise clients trusted the platform, revenue was doubling year over year, and the product genuinely solved a real problem for sales teams. What the brand needed was a media presence loud enough to match what was actually happening inside the company.
The campaign started with a simple goal: get LeadSquared’s rapid enterprise growth in front of the right audience and establish it as a genuine leader in sales execution technology, not just another CRM tool competing on price. From there, we built the media narrative around what actually set the platform apart, its vertical CRM innovations, the high velocity sales enablement tools businesses were actually adopting, and its expanding footprint across education, healthcare, and financial services, sectors where generic CRM software simply doesn’t cut it.
The positioning went a step further too. Rather than talk about LeadSquared as just software, the story framed it as a transformative force behind how complex sales processes actually get automated, helping businesses scale faster, sell smarter, and stay compliant along the way. That distinction mattered, because it’s the difference between a tool and a category leader.
And the results backed it up fast. Within a few weeks, the campaign secured more than 30 coverages across major platforms including Economic Times, YourStory, The Hindu BusinessLine, and CXOToday, driving real awareness, catching investor attention, and building market visibility that outlasted the initial news cycle.
What LeadSquared Actually Does
LeadSquared runs as a sales execution and marketing automation platform, built to help businesses drive high velocity sales through powerful CRM, lead management, and workflow automation tools. The platform serves sectors like education, healthcare, financial services, and marketplaces, giving teams what they need to capture leads, automate engagement, improve productivity, and convert faster, all through solutions built to be seamless, scalable, and compliance ready.
The Challenge: Standing Out in a Crowded CRM Market
Sales tech and CRM is not a quiet space. Everyone claims some version of the same thing, and enterprise attention doesn’t come easy in a market this saturated. LeadSquared needed a way through that noise.
The goals were straightforward, even if getting there wasn’t.
❯ Keep showing up across business, tech, and startup media, not one good week of coverage that fades the moment the news cycle turns over.
❯ Position LeadSquared as a category leader in sales execution and workflow automation, the company other players get compared against, not the other way around.
❯ Highlight the platform’s sector-specific impact across education, healthcare, BFSI, and marketplaces, proving the technology works in the real, complicated environments businesses actually operate in.
❯ Support global expansion narratives with strong media storytelling, laying the groundwork for LeadSquared to be recognised well beyond its home market.
Press Release
SaaS firm LeadSquared enters unicorn club with $153 million funding
LeadSquared, a SaaS startup that is helping sales teams become more efficient with its CRM platform, is the latest Indian startup to become a unicorn.
LeadSquared said on Tuesday it has raised $153 million in a Series C funding round that valued it at $1 billion (post-money). The round was led by WestBridge Capital, the 11-year-old startup said. Existing backers including Gaja Capital also participated in the new funding, which takes the startup’s all-time raise to $188 million.
The startup helps firms automate sales, bringing efficiency to all the touch points where sales executives are involved including call centers, feet-on-street force and other areas including digital where consumer purchases take place. The startup provides the firms with tools to easily on-board vendors, do verifications and collections.
LeadSquared says its CRM platform “takes away the guesswork” from sales execution, “no matter how complex the customer journey.”
The startup, which employs about 1,200 people, currently generates 90% of its revenue in the home market of India, said Nilesh Patel, co-founder and chief executive of LeadSquared, in an interview with TechCrunch. In the financial year ending March this year, the startup doubled its revenue to about $25.6 million, he said.
Patel co-founded LeadSquared with Prashant Singh and Sudhakar Gorti in 2011, a time when there weren’t many startups in the country. The founders previously worked as consultants and built a software services business. “That was a business around product engineering services, selling to U.S. and European markets. We got a lot of learnings from that,” he said.
The startup identified that business-to-consumer services were finally beginning to emerge and thrive in the South Asian market, which is now home to over 100 unicorns. “They were early adopters of what we built. And as those businesses grew, we found ourselves to be lucky to be there.”
“LeadSquared has shown a remarkable ability to scale and grow efficiently. Its core SaaS metrics are unique and best-in-class in the industry,” said Sumir Chadha, co-founder and managing director of WestBridge Capital, in a statement.
“Its focus on building an easy-to-use platform that transforms sales processes through automation delivering unparalleled efficiency, has significant potential for growth in the global market. The future of LeadSquared is very exciting to us and we look forward to a long partnership with the company.”
LeadSquared has amassed over 2,000 customers including Pearson, Byju’s, Dunzo, Kotak Securities, Amazon Pay, Olx and Uni. As you can tell, its customers span across multiple sectors including healthcare, edtech, lending, banking and marketplaces. The startup plans to deploy the fresh funds to expand its international operations in North America, the APAC region and EMEA.
The startup is now looking to broaden its product with new features including sales performance analytics and a suite of tools to digitize application processing. “Our story is about vertical applications. Our product is not a CRM-to-CRM comparison. So when we go to a new vertical, there are certain adjacencies that are relevant but may not necessarily fall in the classic lens of sales marketing, so those are opportunity areas for us,” said Patel.
“We are grateful for the support of our investors as we strive to build LeadSquared into a globally significant business. With this financing, we will double down on growth investments in India and North America, start building in APAC and EMEA, add new offerings to our product portfolio and fund acquisitions. To support our growth, we plan to double our headcount in the next 18 months,” said Patel.
About LeadSquared
LeadSquared exists to offer the best sales execution platform for high velocity sales teams, and everything about how it’s built comes back to one focus, cutting down the total time a sales rep spends on operational tasks that don’t involve actually talking to a customer. Hyper-automation, a customer journey designer, and structured regimentation do the heavy lifting here, all pointed toward one outcome: zero distractions and full productivity for the people actually closing deals.
The Numbers That Matter
- 100+ million total audience reach, delivered through the press coverage alone.
- 40+ publications carried the story.
- Top publications secured: TechCrunch, YourStory, TimesProperty, and Business Today.
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